Persuasion Language in Iranian Newspaper Ads
Journal Title: JOURNAL OF ADVANCES IN LINGUISTICS - Year 16, Vol 6, Issue 2
Abstract
This article has studied the language of persuasion in advertising texts and has examined persuasion in some Persian newspapers with an emphasis on the gender variable. This study was conducted by analytical approach and its data was collected from Iran's most important and widely circulated newspapers. The study results suggested that in persuasive texts of newspapers, the advertisers encourage viewers and audiences to buy the products by emphasizing on some characteristics specific to women such as beauty, adornment and housewifery as well as some special characteristics of men such as fitness, social prestige, responsibility and the role of being a provider. The findings indicated that the studied texts had characteristics in such a way that they use specific linguistic components and literary forms such as foregrounding, alliteration, hyperbole and exaggeration, metaphors and ambiguity to convey the desired concepts and attract the audience according to gender. Thus, the gender variable is an effective factor in the structure of persuasive texts related to advertising in Persian newspapers. The results of the research implied the fact that gender differences have been reflected in advertising in the form of language and other specific metalinguistic elements such as ideology and culture, and these linguistic and metalinguistic strategies are employed differently for men and women, in a way that this unequal gender approach seems to be man-centered.
Authors and Affiliations
Foroogh kazemi, Talayeh Jafari
Keywords
Related Articles
- EP ID EP651069
- DOI 10.24297/jal.v6i2.2959
- Views 77
- Downloads 0
High literacy level, very low reading culture: an examination of the underlying causes of the Zimbabwean paradox
Zimbabwe currently boasts of one of the highest literacy levels in Africa. Paradoxically, such an encouraging state of affairs is not paralleled with a high reading culture. Instead, the high levels of literacy are undon...
LE DESIR POATIQUE DE LA NATURE CHEZ LE CLÃZIO
La nature occupe une place primordiale chez Le Clézio qui en viendrait à la rendre poétique. En effet, il étendson désir vers celui d’une nature qui se trouverait ainsi poétisée. Si l’accent avec lui est mis sur la volon...
The Psychosocial Dimensions of Religious Language and Metaphors from a Linguistic Viewpoint
It has become common in linguistic research to consider metaphorical language as matter of thought rather than of language. Herein, a metaphor is understood as a conceptual source domain by which an idea about a notion (...
Teaching Grammar and Vocabulary
The teaching of grammar and vocabulary is a complex but crucial process in the course of an educationaland epistemological programmeforlearning any language, especially English. It is all mandatory fora teacher of Engl...
The Ghawa Syndrome in Kuwaiti-Arabic Verbs
The “Ghawa Syndrome” is a well-known linguistic phenomenon in the Arabian Gulf. In this phenomenon, the first open syllabus of a word is re-syllabified. The current study investigates the occurrence of this linguistic fe...