Pictorial warning labels and Tobacco Consumption: Awareness and perceptions among young adults in Chennai.
Journal Title: National Journal of Research in Community Medicine - Year 2018, Vol 7, Issue 0
Abstract
Background: Pictorial warnings labels (PWL) that use photographs of real people whose health has been affected by smoking (testimonial PWL) provide factual information about the consequences of tobacco consumption. Pictorial warning labels are effective in promoting smoking cessation as shown by research in the developed countries. The government of India has also introduced pictorial warnings as one of the strategies among different tobacco control strategies. Objectives: The objective of this study was to find the awareness about pictorial warning labels and perception about pictorial warning labels’ impact on tobacco consumption practices among young adults in Chennai. Methods: A cross-sectional study was conducted using convenient sampling and 183 participants including medical, engineering students and IT professionals were included in the study after obtaining oral informed consent. Results: Among 251 participants, 112(45%)were tobacco smokers, 149(59.1%) were males, and 409(16.3%)were under the age group of 18-21 years. Numbers (45% )of the study participants felt that pictorial warning labels were informative but will not impact considering quitting of tobacco usage. Numbers 59.1% of the study participants felt that tobacco consumers were not influenced by these labels. Only Numbers 16.3% of the study participants felt that it motivates non-smokers not to smoke.Conclusion: The perception among tobacco consumers reveals that pictorial warning labels are not effective in impacting the smokers to quit smoking.
Authors and Affiliations
Sree. T. Sucharith, K. A. V. S Shivaashish
Keywords
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- EP ID EP529052
- DOI 10.26727/NJRCM.2018.7.3i.48
- Views 104
- Downloads 0
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