PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN
Journal Title: INFORMASI - Year 2016, Vol 46, Issue 1
Abstract
Smoking has became the serious problem which always to be the classical dynamic of health communication’s field. Through health campaign by using pictorical warning in cigarette packs, Indonesian Government has priority to reduce the number of smokers in Indonesia. Pictorical warning in cigarette packs was regard as one of communication strategic for implementing. Health campaign has outcome that could change the health behavior for the persuadee. Visualization by using image becomes persuasive communication tools cigarette packs as the communication media. EPPM model was used to analysis this case. This paper was using literature study to understand this problem. Keywords: Persuasive Communication, Health Campaign, Pictorical Warning Abstrak Aktivitas merokok menjadi permasalahan yang menjadi dinamika klasik pada ranah kesehatan. Melalui kampanye kesehatan yang berupa pencantuman “gambar seram” pada kemasan rokok, pemerintah Indonesia berupaya menekan jumlah perokok yang ada di Indonesia. Gambar seram pada kemasan tersebut dianggap sebagai salah satu strategi komunikasi yang dapat diimplementasikan. Dengan adanya kampanye kesehatan ini diharapkan adanya perubahan perilaku hidup sehat yang lebih baik. Visualisasi dengan menggunakan gambar menjadi alat komunikasi persuasif dengan kemasan rokok sebagai media perantaranya. Model EPPM (Extended Parallel Process Model) digunakan untuk menganalisis kasus ini. Tulisan ini menggunakan studi literatur untuk lebih menggali secara komprehensif mengenai kasus ini. Kata Kunci: Komunikasi Persuasif, Kampanye Kesehatan, Peringatan Bahaya Bentuk Gambar
Authors and Affiliations
Sherly Hindra Negoro
Keywords
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- EP ID EP223844
- DOI 10.21831/informasi.v46i2.11794
- Views 83
- Downloads 0
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