Pivotal Facets of Distribution Channels in Travel Insurance: A Qualitative Reportage
Journal Title: MANTHAN: Journal of Commerce and Management - Year 2018, Vol 5, Issue 1
Abstract
Travel insurance as an ancillary service emerged few decades ago. In the present day, it has been bolstered up as a core function owing to the tremendous surge experienced by the global travel and tourism industry coupled with the unforeseen mishaps and untoward incidents faced by travellers’ world over. In this paper, segmentation of distribution channels like agents, banks, brokers, work site marketing, online sales are dealt with. This paper examines the ways and means of processing resorted to by distribution channels engaged in the insurance sector mainly laying focus on (i) companies – employees - customers and (ii) array of mediators to end users and the work also analyses the major influencing factors of time (convenience), price (rationale), advancements (technology) and service (feasibility) involved while selling travel insurance. A qualitative technique has been employed for this study. The data was collected from the travel insurance companies’ staff, intermediaries, tourists (customers), travel agents and industry practitioners by way of interviews and observations. Thematic Content analysis and Empirical Data analysis shall be employed to process the data and derive inferences.
Authors and Affiliations
Marry Jeniffer. S, Anu Chandran, Das Antoni Arokianathan. S
Keywords
Related Articles
- EP ID EP624915
- DOI 10.17492/manthan.v5i01.13042
- Views 196
- Downloads 0
The Evolving Framework of Determinants of Foreign Direct Investment: A Review of Literature
The last two decades have witnessed intense competition among countries, particularly developing economies, to attract foreign direct investment (FDI). This is because FDI fills the gap between desired investment and dom...
An Empirical Study on Employee Engagement and its effect on Job Satisfaction
Employee engagement is the rudimentary idea which helps in distinguishing and portraying the idea of connection among workers and their organisation, both subjectively and quantitatively. A worker who is locked in has a...
Work Engagement in India: Psychometric Evaluation of Utrecht Work Engagement Scale
This paper aims to analyse the psychometric properties of Utrecht Work Engagement Scale (UWES) as developed by Schaufeli et al. (2002) in an India sample. It analyses two models of work engagement i.e. one-factor model,...
Literature Review of Life Insurance Markets: Developing a New Perspective to improve the Indian Market
Despite of being the second most populous country, India’s life insurance penetration and density (the two accepted parameters of performance) are low. To look at the causes of underperformance of this vital market, the...
Socio-economic Effects of Demonetisation: A Case Study of Employees of BSSS, Bhopal
Demonetisation as an initiative has brought substantial repercussions in Indian economy. Demonetisation had affected almost all the sections of the society. This paper aims to develop an understanding about the process o...