PLACE MARKETING PROCESS: THEORETICAL ASPECTS OF REALIZATION
Journal Title: FOLIA GEOGRAPHICA - Year 2008, Vol 47, Issue 1
Abstract
This paper is dedicated to discussion about the issues of theoretical and metho- dological aspects of the place marketing process. Successively describe each supposable stages of a place marketing process as a certain methodological frame to apply it on various places.
Authors and Affiliations
Kvetoslava MATLOVIČOVÁ
Keywords
Related Articles
- EP ID EP174280
- DOI -
- Views 73
- Downloads 0
PROBLÉMY ROZVOJA MALÝCH OKRESOV
Problems of development in the small districts
VÝSKUM KRAJINY Z ASPEKTU HISTORICKEJ GEOGRAFIE A KRAJINNEJ ARCHEOLÓGIE
European Landscape Convention points to the need to adopt a more complex view on landscape. Such need is best represented by the phenomenon of interdisciplinary landscape analysis, developed over the last decade. Thi...
VÝVOJ DIGITÁLNYCH MODELOV A ICH VYUŽITIE PRI ZOBRAZOVANÍ ENDOKRASOVÝCH FORIEM
Development of digital models and their application in picturing endokarst forms
SOCIOLOGICKÉ ASPEKTY V RÁMCI INTEGROVANÉHO MANAŽMENTU KRAJINY
Sociological aspects of the integrated landscape management
ADVENTISTS AND MORMON CONGREGATIONS IN CZECHIA: DISTRIBUTION, POSITION AND MANIFESTATIONS OF SOCIAL CAPITAL
The Seventh-day Adventist Church and the Church of Jesus Christ of Latter- day Saints share a number of characteristics (for instance their time and place of origin) making them interesting subjects for...