Place product in the promotion of communes – the case of the Milicz carp and the Barycz Valley
Journal Title: Journal of Education Culture and Society - Year 2015, Vol 6, Issue 2
Abstract
The constant competitiveness for the interest of entrepreneurs, tourists, students makes that local government units put effort into creating their image. However, the limited capital and organizational resources make that these units initiate multilateral promotion actions. Preparing its offer they repeatedly use attractive place products. The main aim of the article is to answer the question whether, if so in what ways, the Milicz carp, treated as a place product, is used in the promotion of the Local Action Group “Partnership for the Barycz Valley” created by the eight communes of Lower Silesia and Wielkopolskie province. Especially while taking into account two elements: first, the premises of the official strategic documents adopted within ‘the Barycz Valley’, second, the conducted in practice promotion actions. The use of two methods: content analysis and comparative analysis allows to state that the Milicz carp, against the goals in the given documents, plays a significant role in the promotion of the cooperating communes. Actions in the field of public relations have the greatest importance. On the other hand, the actions concerning the promotion of the Milicz carp do not accompany all the enterprises shaping the image of ‘the Barycz Valley’.
Authors and Affiliations
Kamil Glinka
Keywords
Related Articles
- EP ID EP185429
- DOI 10.15503/jecs20152.411.424
- Views 116
- Downloads 0
Medical students encounter with victims of violence: a simulation program
Violence against women is a serious violation of women's human rights and a significant health issue in many countries. As domestic violence is a subject of high concern in the different countries, there has been conside...
Types of emotional self-regulation of women who have suffered from psychological abuse in the family
Aim. The aim of the paper is to present the results of research on the types of emotional self-regulation of women who have suffered from psychological abuse in family relations. Methods. 140 Ukrainian women who suffere...
Chinese education in the novel by A. Chua Battle hymn of the tiger mother
Chinese culture and tradition stand in direct opposition to American and European cultures. Chinese children must live according to the principles of metaconfucianism from an early age. Failure to do so threatens social...
Trade sustainability impact assessment - transformation and modelling: roles of the European Union and Switzerland
This paper as a theoretical perspective based on a literature study addresses trade sustainability impact assessments. They are defined and designed to enhance free trade agreements and conducted either by regional organ...
Perception of persons with ataxia
Aim. The aim of the paper is to present the reasons of the forming of erroneous, unfavourable perception of persons with spinocerebellar ataxia. Concept. Spinocerebellar ataxias (SCA) are a group of degenerative disorder...