Plots and Thai Cultural Contents for Asean Television Drama
Journal Title: International Journal of Communication and Media Studies (IJCMS) - Year 2017, Vol 7, Issue 3
Abstract
The purposes of this research were to study the exposure to television drama, the need of television drama plots and cultural contents in the television drama of ASEAN people. Also, to find out the patterns of exposure to television drama, the need of television drama plots and the need of cultural contents in the television drama of ASEAN people. The sample group was a group of 4,110 people and over from varied professions. The survey was conducted in 2017 using a questionnaire through the internet and local people. The result found that the exposure to television drama in ASEAN consists of 2 patterns: 1). The countries where the exposure to television drama is moderate to very high-level directions which include Thailand, Brunei, Philippines, Malaysia, Vietnam, Singapore, and Singapore. Indonesia and 2) the countries where the exposure to television drama is moderate to very low-level directions which include Cambodia and Laos. The pattern of exposure of plots of TV drama among people in ASEAN countries can be seen in 2 patterns: 1) countries with various plot exposure2) countries that have exposure to plots in a particular manner. Also, the pattern of the need of cultural contents in the television drama of ASEAN people can be seen in 2 patterns: 1) the need of cultural contents in the television drama of ASEAN in a variety of ways such as Thailand, Brunei, Philippines, Vietnam, and Indonesia. 2). the need of cultural contents in the television drama of ASEAN in a particular way such as Cambodia, Malaysia, Myanmar, Laos, and Singapore.
Authors and Affiliations
KANCHANA CHOKRIENSUKCHAI
Brand Engagement Through Social Media
Brand Engagement is a significant association between a client and a brand. It is generally utilized as a metric that estimates collaborations among clients and your items, administrations, conditions and correspondences...
Early Adolescent Behavior on Media Toward Idol Figure (Parasocial Study on Preliminary Youth as an Effect of New Media)
Adolescence period is the transition period from children to adulthood. Teenagers tend gather with a group of friends who have the same interests and tends to listen their friends more. Supported by globalization and adv...
Plots and Thai Cultural Contents for Asean Television Drama
The purposes of this research were to study the exposure to television drama, the need of television drama plots and cultural contents in the television drama of ASEAN people. Also, to find out the patterns of exposure t...
Cultural Adaptation of Acehnese and Etnic Chinesee in Banda Aceh from Intercultural Communication Perspective
As a special region called the Veranda of Mecca, Aceh is a unique province and it differs from others in Indonesia, for the implementation of Islamic law in the region. In fact, there are many ethnic groups, who live in...
The Community Radio Movement in India: Challenges and Opportunities
Media play a major role in the development of any nation as media informs, educate, persuade, motivate, aware and decide national agenda. Scholars like Daniel Lerner, Wilbur Schramm, Lucian Pye, Edward Shils and Ithiel d...