PODCASTING AS A MARKETING COMMUNICATIONS TOOL
Journal Title: Международный научный журнал "Интернаука" - Year 2017, Vol 2, Issue 17
Abstract
In this study podcasting has been analyzed as a potential tool of marketing communications based on an examination of previous works. The interpretation of the concepts «podcast» and «podcasting» is given and the most relevant one is determined, based on the theory of marketing and modern processes of society. The latest research in this area was analyzed with an example of the United States and countries of Western Europe. Possible ways of using this technology in marketing are given based on specific companies which are offering their services in podcasting. The main practical characteristics of podcasting were identified and integrated with other traditional tools of marketing communications. The main aspects were identified, which need to be paid attention to when using a podcast for commercialization purposes.
Authors and Affiliations
Albina Benkivska
Keywords
Related Articles
- EP ID EP323408
- DOI -
- Views 92
- Downloads 0
ZIRCONIUM CERAMIC AS DENTAL AND IMPLANTOLOGY BIOMATERIAL
Basic information and properties of zirconia ceramics, its field of application.
GLOBALIZATION OF HUMAN RIGHTS
In this paper, the problems of globalization and its impact on the sphere of human rights were considered. Three aspects of human rights globalization were highlighted and disclosed: consolidation, protection and univers...
DETERMINATION OF VOLUME FLOW RATE AND ENERGY EFFICIENCY OF TWIN OIL PIPELINE SYSTEMS
The expediency of the method of hydraulic calculation of twin oil pipelines with using the conception of equivalent diameter for all zones of friction of turbulent regime was investigated. On the basis of the universal m...
ACTUALITY OF THE ISSUE OF SCOTLAND'S INDEPENDENCE IN MODERN CONDITIONS
The article is devoted to the problem of Scotland's secession from the UK, which rose at the referendum in 2014. The causes, relevance and course of this event are also considered. The central focus is on the reasons for...
POWER BI IN GIS ANALYSIS OF NATURAL DISASTERS IN THE TERRITORY OF AZERBAIJAN
The goal is to review the possibilities of Microsoft Power BI in data analysis and its adopting in GIS analysis and dashboard generation. Listeda number of methods to organize natural hazards data (here, earth quakes) on...