Polis Gücünden Polis Hizmetine: Pazarlama Perspektifi ile Polis Algısının Kavramsal Olarak İncelenmesi
Journal Title: AURUM Sosyal Bilimler Dergisi - Year 2016, Vol 1, Issue 2
Abstract
As the scope of marketing expanded how it can be used effectively in public administration like other social disciplines began to be questioned. The integration of public administration and marketing has two important outcomes which are "new public administration and governance" In this respect, police department which harbors the public's specifications as its police force met the concept of marketing and its tools. The police force has evolved into a customer oriented service unit and began to adapt innovations such as community policing and perception measurement due to the demands and needs of the citizens (customers). In this study, a conceptual framework is adopted due to perception formation and measurement of the police forces
Authors and Affiliations
Emrah CENGİZ, İrfan AKYÜZ
Keywords
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