Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania
Journal Title: International Conference on Marketing and Business Development - Year 2015, Vol 0, Issue 1
Abstract
The paper presents the results of a secondary data analysis examining Polish tourists’ perceptions of service quality offered by summer resort hotels in Romania. The researchers examined tourists’ comments regarding their satisfaction with their holiday experience in Romania presented on Polish leading travel websites over last years. Comparing to other countries, Romania is not among popular package holiday destinations and it is not promoted sufficiently in Polish market, however, more and more tourists might show their interest in visiting Romania. Assuming the further increase in the number of Polish travelers spending their holidays in Romania, the analysis of tourists’ opinions on tourism product quality will enable a more effective response to customers’ needs. The aim of the present research was to analyze tourists’ comments and opinions regarding their holiday experience in summer resort hotels in Romania in order to identify positive experiences as well as areas of tourists’ discontent. The surveyed sample comprises tourists that spent their summer holidays in one of 11 hotels, including three-star and four-star hotels between 2011 and 2014. The conclusions of the study are useful for hotel owners and managers, presenting a series of recommendations for service quality improvements.
Authors and Affiliations
Maria Johann, Mihaela Constantinescu, Stefan Claudiu Caescu
Keywords
Related Articles
- EP ID EP269890
- DOI -
- Views 93
- Downloads 0
Brand Extensions Differentiation: Implications for Strategy
The purpose of competitive strategy is to create and sustain competitive advantage. Traditionally, this is done by finding a favorable opportunity in a well-defined market and creating relevant differentiation. In this f...
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication
to social influence is expressed by inclination for fulfilling others’ expectations, as well as by tendency to acquire information on products through observation of other people’s behaviour, and collecting opinions from...
An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania
Price-matching guarantees represent a technique that promises the refund of price difference in the case a customer finds elsewhere a lower price. Such technique is used by stores to create a low price image and to stimu...
Analysis and Evaluation of the Economic State of the Family Business in Bulgaria
This research aims to analyze and evaluate the state of the family business in Bulgaria, its problems to be found and solutions in connection with them to be given. In order the aim of the research to be achieved, an exa...
Green Business for Green Meetings (Case Study: Opatija Kongress Hotels)
In the late 20th century, the World Tourism Organization established a committee focused on the environment. Somewhat later, sustainable tourism is being embraced as best practice by many countries around the world. This...