Political Image as the Substance of the Political Communication in the Era of PostPolitics

Journal Title: Online Journal of Communication and Media Technologies - Year 2013, Vol 3, Issue 4

Abstract

This paper presents the results of a research project which analyzed the commitments made by prime minister of Poland - Donald Tusk and his government in 2007 and 2008, and compares them with the content of articles published in “Rzeczpospolita” and “Gazeta Wyborcza” (the most opinion-forming newspapers in Poland) during the first 100 days as well as the first year of government. The author confronts two perspectives - classical, Schmittian sense of politics and the new one - post-politics (according to Z. Bauman, S. Žižek and J. Baudrillard). He proposes an aspectual definition of political communication which harmonizes with the idea of the Fourth Estate. Finally author assumes that the key term in the present era of post-politics is an image. What counts are the visions, hopes, dreams, desires, just the image (picture perfect, masking defects, emphazing the benefits), rather than facts, figures, statements and an electoral programmes. This seems to be one of the most important communication barriers in politics - in the present era of post-politics.

Authors and Affiliations

Tomasz Gackowski| University of Warsaw, Poland

Keywords

Related Articles

Small Group Communication and the Asset Mapping Methodology: Enhancing Participation in the Small Christian Communities in Nigeria

This article which references the importance of communication in small groups with regard to good use of members‟ talents for the sustenance of the group is drawn from my doctoral dissertation presented at the Pontif...

New Media Use in Brazil: Digital Inclusion or Digital Divide?

The emergence of information and communication technologies (ICTs) and, more recently, social network sites and online games brought profound changes to societies and people, particularly to young people. The new media...

Comparing Frequency of TV and Internet Use among African-American Students and Their Effects on Material Values and Sociability

This study compares sociability, material values and self-reported happiness among AfricanAmerican university Internet and television consumers.Reminiscent of Marshal McLuhan’s (1979) medium theory, our results highli...

Determinants of Passing on Viral Messages Empirical Analysis of a Viral Marketing Campaign on Facebook

Internet has evolved into a dynamic network where people can easily and constantly interconnect. Social-media-platforms allow consumers to interact and inform each other, likewise on products and services. Under pressu...

Download PDF file
  • EP ID EP9966
  • DOI -
  • Views 383
  • Downloads 19

How To Cite

Tomasz Gackowski (2013). Political Image as the Substance of the Political Communication in the Era of PostPolitics. Online Journal of Communication and Media Technologies, 3(4), 43-60. https://europub.co.uk/articles/-A-9966