Political Public Relations 2.0 and the Use of Twitter of Political Leaders in Turkey
Journal Title: Online Journal of Communication and Media Technologies - Year 2013, Vol 3, Issue 1
Abstract
Political public relations is a tool of transmission of messages for political parties to their voters. One of the conditions of symmetrical communication is feedback. Dialogical approach requires the change on policies according to public demand and aims manufacturing consent within two way concessions. Within public relations 2.0, the communication process between political sources and their target audience has been facilitated. This paper will be analyzing the effective usage of Twitter, by the political party leaders who have been represented in TBMM (Grand National Assembly of Turkey) and also Abdullah Gül; the president of the Republic of Turkey. Leaders’ Twitter accounts will be followed between 1- 29 February and will be examined in terms of messages for the media agenda, messages for the trend topics, and messages for replying to followers, retweets and the frequency of using twitter. According to the findings, the effective use of Twitter is provided only by two leaders, Kemal Kılıçdaroğlu and Selahattin Demirtaş. Recep Tayyip Erdoğan often uses Twitter effectively but he also has to follow people for dialogical communication. Abdullah Gül is a less effective Twitter user but with his number of followers, he’s the most fancied leader. And finally, Devlet Bahçeli is the most unused of Twitter.
Authors and Affiliations
Gaye Aslı Sancar| Galatasaray University, Turkey
Keywords
Related Articles
- EP ID EP9936
- DOI -
- Views 369
- Downloads 19
The Effects of Internet Use and Internet Efficacy on Offline and Online Engagement
While existing research has explored the relationship between Internet use and civic engagement, this study is among the first to examine the effects of general Internet use, social network site use, and Internet effic...
Mobile Education: Pedagogy, Technology and Collaboration
Those of us who are educators strive to find and create landscapes for inquiry within and beyond the classroom, and for many, new technologies and interdisciplinary efforts offer an opportunity for these strivings. At t...
Mediatization in the Arab World: A Cross-Cultural Comparison of New Media Use
New media (including online and cellular technologies) are being embraced around the world, and younger people have led the way in their adoption. These technologies have spread particularly quickly in the Middle East...
The Influence of Online Anime towards Children
Online anime has been a major influence towards the growth of children in Malaysia. Therefore this study investigates the online anime that influence children in their everyday lives. The study also discusses the influ...
Community Radio and Empowerment of Women among Pastoralist Communities in Northern Kenya
This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisi...