Pomiędzy policentryzmem a autocentryzmem. Kryzys Fiata Auto na przełomie XX i XXI wieku
Journal Title: Ekonomia – Wroclaw Economic Review - Year 2013, Vol 19, Issue 3
Abstract
The article discusses the strategy of Fiat at the turn of the century.Fiat considering abandoning the production of passenger cars. The difficult situation in the automotive industry and the low profitability of the production of the Fiat executives forced to reflect on the specific structure of the company. The management was faced with a dilemma, whether to develop automotive production and give it in return for a recovery in non-core sectors and services. The article presents the considerations on alensu Fiat-GM and the effects of a project on the future of the company. The internationalization of production and sales of cars and entering markets in Asia and South America, the company opened a Fiat durable perspectives in the passenger car sector. Over several years, research on innovation in the automotive industry boosted Fiat to use solutions that give an alliance with GM.
Authors and Affiliations
Jerzy Figuła
Keywords
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Pomiędzy policentryzmem a autocentryzmem. Kryzys Fiata Auto na przełomie XX i XXI wieku
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