PONAŠANJE POTROŠAČA U SPORTU
Journal Title: Sport Mont - Year 2007, Vol 0, Issue 12
Abstract
This paper is primarily interested in sport consumers, and the authors highlight that the success of any sport organisation depends upon successful relations with customer. Undestanding the behavior of sport consumers represents an important fi eld of study. The purpose of this paper is to examine how and why consumers develop, enter into, and maintain relationships in a sports marketing context. Understending the infl uence on customer behavior provides the sport manager with an enhanced indication where to direct marketing efforts. This paper indicates that relationships are among the most important and powerful aspects of sports marketing.
Authors and Affiliations
Čedomir Ljubojević, Larisa Vetro
Keywords
Related Articles
- EP ID EP204839
- DOI -
- Views 55
- Downloads 0
THE IMPACT OF MORPHOLOGICAL AND BASIC MOTOR DIMENSIONS ON PERFORMING THE SITUATIONAL-MOTOR DUTY IN HANDBALL
The research has been made in order to certify the level of anthropometric and motor features impact as predictive (independent) variables on completion of situational-motor test as criteria (dependent) variable. This re...
DIFFERENCES IN ANTHROPOMETRIC CHARACTERISTICS BETWEEN SENIOR OUT AND INDOOR FOOTBALL PLAYERS
Aim of this research was to determine if there were statistically significant differences in morphological characteristics between outdoor and indoor football players. The research was conducted in December 2010, on the...
FI NAL NI RE ZUL TAT NA TUR NE JI 4 SKA KA O NI CE 2008/09 U OD NO SU NA RE ZUL TA TE UNU TAR PO JE DI NIH NA TJE CA NJA
The aim of this ar tic le was re la tion de ter mi na tion of fi nal sco re po si tion on Skijump To ur na ment 2008/09 with par ti cu lar com pe ti tion pha ses. As met ho do lo gi cal explo ra ti on, re se arch was con...
OBILJEŽJA SPORTSKE PROPAGANDE
Pod medijima sportske propagande podrazumijevamo prenosnike (ili sredstva za prenos) propagandnih poruka. To su, u prvom redu, štampa, radio i televizija. Mediji sportske propagande moraju biti mediji sportskog komunicir...
CAUSES OF INJURIES AT THREE LEVELS IN COMPETITIVE FOOTBALL
The present study deals with comparison of causes of injuries among three groups of competitive footballers. Accordingly three groups of footballers were targeted. International, National and State groups footballers age...