POPULARITY AND PREFERRENCES IN DIGITAL SHOPPING OF APPARELS: AN EMPHIRICAL STUDY
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 3
Abstract
The concept of shopping confidence reflects consumers’ belief in their ability to shop for clothing and select the right products for themselves. Online shopping behaviour of youth in Chennai was considered based on four concepts such as Popularity, Preferences, Factors and Constraints. 175 questionnaires were distributed among the respondents that has been conveniently selected, of which 143 (81.7%) were responded. Our data reveals that majority of the buyers will continue to purchase online even if there are no discounts. It appears from the study that about 41.3% of the respondents preferred mobile app than other modes of digital shopping. The respondents prefer mobile as the preferred devise to use for digital shopping. This study also reveals that irrespective of the gender as well as the age group, the respondents opined that the cheap product, damaged product and the delay in delivery are the major constrains during the digital shopping.
Authors and Affiliations
MOHANRAJ . P, GOPALAKRISHNAN . S
Keywords
Related Articles
- EP ID EP225999
- DOI -
- Views 153
- Downloads 0
A Relationship Between Delegation of Authority and Effective Decision-Making At Police Stations in Dubai, United Arab Emirates
The study deals with the relationship between the delegation of authority and the effectiveness of decision-making in the police stations in Dubai, the economic and administrative capital of the United Arab Emirates, whe...
DIGITIZATION IN THE RETAIL INDUSTRY: INSIGHTS ON THE POSSIBILITIES BEYOND E- COMMERCE & THE DRIVING FORCE BEHIND ITS OMNI- CHANNEL GROWTH
The ongoing process of ‘digitization’ has been one of the greatest catalysts leading to transformation in today’s contemporary society. Changes that have occurred in the retail sector due to the impact of ‘digitization’...
A STUDY ON IMPACT OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO COIMBATORE CITY
As E-commerce is year-by-year growing its proportions in the total sales in retail, the importance of packaging is also increasing. Packaging has been defined as “an activity which is concerned with protection, economy,...
POPULARITY AND PREFERRENCES IN DIGITAL SHOPPING OF APPARELS: AN EMPHIRICAL STUDY
The concept of shopping confidence reflects consumers’ belief in their ability to shop for clothing and select the right products for themselves. Online shopping behaviour of youth in Chennai was considered based on four...
Effect of Food and Service Quality on Customer Satisfaction a Study of 3 Star Hotels in Punjab Region
In this study the customer satisfaction means that how customers perceive the food and service quality of the hotel which customer becomes happier. For this point of view it is very important to understand the customer d...