PORTER’S MODEL OF GENERIC VALUE CHAIN AND PARADIGM OF VALUE CHAIN
Journal Title: Acta Economica - Year 2008, Vol 6, Issue 8
Abstract
Porter’s model, known as “Generic value chain”, is characterized by classification of activities on primary and logistics, which is specific categorization of business functions of an enterprise. Purpose of Porter’s model is creation of stronger cohesion between primary activities and logistics, aiming to reduce costs and to create more valuable output. Through extracting and profiling the basic idea of Porter’s model and its comparing with basic idea of value creation, the conclusion is reached that there is certain inconsistency in generic value chain model. Therefore, Porter’s model is based on the idea of managing efficiency of an enterprise, where value appears as a consequence, not as a main purpose of model construction.
Authors and Affiliations
Перица Мацура, PhD
The importance and role of destination marketing in attracting foreign direct investments
The authors have identified the scope and purpose of this paper by the formulation of the title. The paper points to interdependence between the development and use of destination marketing, on the one hand, and investme...
Tax calculation account method as a potential method of taxing financial services
Financial services represent one of the most problematic areas when it comes to their taxation by value added tax. These problems stem from their nature. Although these services are generally exempted from taxation, in t...
EFFECTS OF GLOBAL FINANCIAL CRISIS IN DEVELOPED AND EMERGING FINANCIAL MARKETS
The influence of the crisis on developed, developing and emerging market countries will come through real and financial sectors. While the transmission mechanisms through trade are straightforward, those through financia...
Prospects of developing countries in digital economy case study of Montenegro
Information technology has influenced business activities change to such extent that today we speak about new kind of economy, so called digital economy. Digital economy enforces new standards for doing business both on m...
Starting Positions of Marketing Concept and Their Implications on the Scientific Development of Marketing
Presentation of reasons for appearance and development of economy, characteristic economical problems and development of business concepts, one gets an insight into basic knowledge which is a base for development of mark...