POSITIONING ANALYSIS OF URBAN OUTDOOR ADVERTISING
Journal Title: Topics in Economics, Business and Management (EBM) - Year 2017, Vol 1, Issue 1
Abstract
Based on the development of urban outdoor advertising, the existing value, location and planning criteria of outdoor advertising in cities are studied. Research shows, the design orientation of outdoor advertising is a scientific analysis of advertising products, consumer objects, enterprise culture, consumer demand, consumer psychology and many other areas of inquiry, it is the important part of marketing strategy; advertising design positioning is also the product attributes positioning results, its orientation is displayed in four aspects: audience, originality, quality and region
Authors and Affiliations
Bing Liu, Fu Liu
Keywords
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- EP ID EP413406
- DOI 10.26480/icemi.01.2017.415.416
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