Positioning as a Strategy-Making Toolin Higher Education
Journal Title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu - Year 2016, Vol 71, Issue 6
Abstract
Positioning may be considered as a complementary marketing tool that can assist managers in formulating growth strategies. The paper consists of several sections, dealing with: current diagnosis (meta-analysis) – broken down into competitive (direct), regional (intermediate) and localization (mixed) positioning – and prospective diagnosis including SWOT analysis, the BCG matrix, Porter’s 5 Forces analysis, Pareto analysis, the Product Life Cycle analysis, and the Ansoff Matrix. The paper also outlines the application of positioning to the strategy making process in a higher education institution.
Authors and Affiliations
Janusz Dworak
Keywords
Related Articles
- EP ID EP216354
- DOI -
- Views 99
- Downloads 0
Uwarunkowania polityki energetycznej województwa pomorskiego
Województwo pomorskie, leżące w północnej części Polski, ma charakter przemysłowo-rolniczy. W 2013 r. zakłady przemysłowe położone na tym terenie wprowadziły do atmosfery 6900 ton gazów i 2800 ton pyłów. Największymi tru...
Application of Models in Financial Management
The basic purpose of using any model is to construct a representation of the real world for purposes of experimentation. Financial models are key tools for decision makers. Financial models can help the user of a model t...
Evolution and Composition of Central Government Tax Revenue in Poland since 2006
The topic of this article is the evolution of central government tax revenue in Poland during the years 2006-2015. It contains an analysis of the amount, structure, and dynamics of this revenue. The article presents an o...
Marketing communication in the pharmaceutical market during the multichannel era
For several years there has been the concept of multichannel communication frequently used in publications, which are devoted to marketing communications in the pharmaceutical market. Multichannel communication is unders...
Foreign Direct Investments and Their Role in the Diffusion of Technology, Knowledge and Skills
One important condition enabling foreign direct investments (FDI) to have a positive impact on the economy are activities aimed at stimulating the development of the country’s own research potential and the innovation gr...