POSSIBILITIES OF FINANCIAL SUPPORT TO SMALL AND MEDIUM HOTEL COMPANIES IN SERBIA
Journal Title: UTMS Journal of Economics - Year 2010, Vol 1, Issue 1
Abstract
Small and medium hotel companies in the majority of developed tourist countries have dominant role in hotel industry. The same situation is with Serbia. An important precondition for successful business of a hotel is accepting and applying basic pillars of marketing concept i.e. satisfying needs and expectations of guests in order to achieve profit. Small hotel companies have specific problems in their daily business. Top priority in management and surviving of hotels is cash, because fixed costs are very dominant so hotels earmark more resources for them than for marketing. This means higher engagement and involvement of the state in further development of small and medium hotel companies in Serbia. The state should provide favourable subsidized credit lines for small and medium hotel companies in Serbia, through appropriate support programmes.
Authors and Affiliations
Dragoljub Barjaktarovic, Lidija Barjaktarovic
Keywords
Related Articles
- EP ID EP273542
- DOI -
- Views 180
- Downloads 0
LEARNING ORGANIZATIONS: PREREQUISITE FOR SUCCESSFUL TOURISM ORGANIZATIONS
Nowadays, each and every organization, including the tourism organizations should be learning organizations. The globalization and the competition affect the process of working of tourism organizations, where only the or...
PARALEL AND MULTILAYER ECONOMIC DUALITIES: AN EXAMPLE FROM HUNGARY
Dualities in an economy may emerge for various reasons, but the general stereotype of high-tech foreign firms at odds with underdeveloped local ones seems to be an oversimplification of the problem. Building on a sample...
CULTURAL TOURISM IN EUROPE
The importance of culture as an engine of urban development can be fully gauged by considering its role in regenerating cities. In the last few years, interest in the cultural industries as an economic force of its own h...
POLICIES OF RETAIL SECTOR OF INDIA AND OTHER SELECTED COUNTRIES
The retail sector is one of the fastest growing sectors in India. Before 1991, the retail sector was mainly unorganized and fragmented. The rapid growth of the organized retail sector has resulted in the decreasing sales...
SMALL ENTERPRENEURSHIP IN HOSPITALITY: CROATIAN EXPERIENCES
After introductory explanations regarding the selection problems of small enterprises in the Croatian hotel industry, the author provides a number of key indicators of their role in improving the competitiveness of the C...