POST-EARTHQUAKE STRATEGIC TOURISM PLAN FOR THE MUNICIPALITY OF BOLÍVAR, MANABÍ, ECUADOR
Journal Title: GeoJournal of Tourism and Geosites - Year 2018, Vol 21, Issue 1
Abstract
The objective of this research is to improve tourist management after the earthquake on April 16, 2016 in the Bolívar canton, by proposing a strategic plan that responds to existing problems. The methodology employed consists of four phases: (1) post-earthquake diagnosis; (2) determine the main strengths, weaknesses, threats, opportunities and strategic positioning of the territory; (3) identify strategies based on long-term sustainable tourism planning; and the (4) proposal of the strategic plan, which as a result allowed the identification of 9 programs supported by 19 projects aimed at the improvement and reactivation of tourist attractions, basic services and commercialization.
Authors and Affiliations
GARCÍA Nelson, DOUMET Yamil, CARREÑO Lorena
Keywords
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- DOI 10.30892/gtg.23322-336
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