POST FOLKLORE AS A PHENOMENON OF MODERN COMMUNICATION PRACTICES
Journal Title: Вісник Національної академії керівних кадрів культури і мистецтв - Year 2016, Vol 1, Issue 4
Abstract
The objective of this paper is to study post folklore as a phenomenon intermediated by the modern communication practices. Methodology of the research lies in the applying of general scientific principle of objectivity, culturological, structural semantic and analytical methods to research post folklore as a phenomenon shaped by daily communication practices belonging to the type of social practices conditioned by the evolution of information technologies and communication means and facilities. Scientific novelty of this paper lies in the cohesion between modern communication practices as the key factor and the origin and development of Web-based post folklore texts. Conclusions. Based on the research findings, it was discovered that modern Web-based post folklore is primarily connected with its perception as a communication system, which basis is formed by messages and senses. Responding to socially significant events of current interest and in tune with the collective consciousness of the contemporaries, post folklore works act as means of objectivation of the world in certain categories and images that can appeal to the symbolic and sign nature of various cultures present in the daily socialisation space both at the intellectual and mundane levels. The post folklore, born and circulated in the internet space, reflects those trends of public consciousness that dominate it in the given period. The use of folklore forms of the past and resorting to the meta-language is spontaneous and, sometimes, is of an entertaining nature. In perceiving the reality Web users tend to use folklore forms, which intrinsic metaphoricity enables anonymous creators of internet folklore impart general significance to the up-to-date events.
Authors and Affiliations
Zhanna Denysyuk
Keywords
Related Articles
- EP ID EP215388
- DOI -
- Views 115
- Downloads 0
The role of the State service for control over transferring of cultural values across the state border of Ukraine in preservation of works of decorative art and transformation of traditions in the field of ethno-design
The purpose of the research. The research studies the activity of the National commission for return to Ukraine of cultural values and the State service for control over transferring of cultural values across the state b...
ADVERTISING GRAPHICS IN THE STRUCTURE OF INTEGRATED ART DISCIPLINE "DESIGN OF ADVERTISING"
Purpose of the research. The thematic focus in this article combines the author's concept of studying Advertising Graphics as a form of sociocultural communications with the analysis of stylistic tendencies, problems of...
Theoretical inheritance by Mykola Rerih in the context of the philosophy of the cosmism: source study and cultural aspects
The aim of the research is to analyze theoretical inheritance by Mykola Rerih in the context of the philosophy of the cosmism. Methodology of the research is based on the usage of historical and cultural, systematic, the...
THE EARLY MUZIO CLEMENTI’S SONATAS: AT THE ORIGINS OF LONDON PIANISM
Purpose of the research is to determine the role of M. Clementi in the process of development of the "sounding image of piano " and the scale of his impact on the historical and artistic modernity, It also aims at findin...
THE HISTORIOSOPHY OF GUY RITCHIE’S SHERLOCK HOLMES DYLOGY
The purpose of the article. One of the most apparent tendencies of the contemporary culture is the fluidity of the borders between the art and science, the image and the theory. Sometimes the artists are the first to not...