Post Purchase Dissonance among Car Owners in Aizawl City- A Case Study of Hyundai Motors
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
This paper is an attempt to understand and study the post purchase behaviour of Hyundai car owners taking into consideration the dissonance of such consumers in relation with their demographic profile. The paper uses Pearson’s correlation which is a non-parametric test to determine whether post purchase dissonance is related to the Demographic Profile. Demographic profile included for the study are-gender, age, education, marital status, number of family members and level of income.This study will help understand a consumers’ perception towards automobiles as well as for the manufacturers and dealers to understand buyer behaviour and may develop certain marketing strategies through the findings of the research.The study validates the inter relationship between demography and the existence or non-existence of post purchase dissonance.
Authors and Affiliations
Lalchhantluangi Pachuau, dr. Laldinliana
Keywords
Related Articles
- EP ID EP401087
- DOI -
- Views 123
- Downloads 0
An Empirical Study of the Relationship between the Theory of Reasoned Action and Buyers Preference.
The success and failure of marketing strategies hinge on the ability of organisations to understand the purchasing psychology of consumers in the market. A lot of research has been done on the matter of buyer’s preferenc...
Cohort Buying Behavior For Milk Industry: A Focus At Rohtak Haryana
This research was done with special reference to VITA milk brand in Haryana. Consumer purchases milk from organised as well as unorganised sectors. There is a vast scope for milk companies to grow with it. For that a mar...
Does Economic Openness Contribute to The Increase of Income Inequality in Indonesia
Two decades since the economic crisis in 1997, the household income inequality measured by Gini ratio tended to increase. Many efforts have been done by the local government to increase people's income and to reduce ineq...
Implementation of MERS 999 System in PDRM Perak
Before the existing MERS 999 emergency number, four operated by various agencies – 991, 994, 999 and 112. The concept of MERS 999 based on 9-1-1 National Emergency Number Association (NENA) and the European Emergency Num...
New Trends in Innovation and Entrepreneurship For Sustainable Development
.