Abstract

The procedure of diagnostics of zonal competition in retail trade with the use of diagnostic approaches and procedures is offered. Diagnosis in author“s interpretation is the totality of analytical, evaluating and forecasting procedures that in complex allow us to make a synthetic conclusion about the direction of the enterprise development and adapt the existing management mechanisms and the behavior of the enterprise, taking into account external limits. within the frames of the study complex analysis and evaluation of the vector of retail development were carried out by applying the hierarchical system of indicators of macro-diagnostics, mezo-diagnostics and micro-diagnostics on the basis of cluster and statistical regression analysis procedures. We developed and tested the methodology for assessing the change in the competitive positions of the participants on the principles of vector algebra, which made it possible to quantitatively measure the impact of structural elements of the research on the competitive dynamics of enterprises, which were as objects of evaluation. the description of the possibilities of diagnosing the dominant position of market participants on the basis of the convolution method is given, which in turn allows us to propose a structural and hierarchical method for assessing the competitive behavior of retail operators on the basis of the hierarchy analysis method. Procedure of diagnostics of zonal competition was proposed, which made it possible to increase the practical significance of diagnostic tools in the activities of local operators.

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