Practical Aspects of Developing the Structure of Product Portfolio of Enterprise
Journal Title: Бізнес Інформ - Year 2015, Vol 10, Issue 0
Abstract
The article is aimed at improving the integrated methodical guidelines on the formation of the structure of product portfolio of enterprise on example of the veterinary preparations market of Ukraine. In order to conduct a full-fledged analysis and provide recommendations on improving the product assortment of enterprise several well-known and generic methods were combined: joint ABC-XYZ analysis, adapted BCG matrix, method of Dibb-Simkin. The results of the analysis of product portfolio, obtained with use of different methods, were mapped to each other and on the basis of the information obtained, proposals for changing the assortment of enterprise have been formulated. The provided methodical recommendations on developing the structure of product portfolio of enterprise are notable for complexity of managerial decisions, significant practical orientation. A detailed description of the specifics of combining several methods for building the assortment of products is accompanied by a real example from the practice of domestic enterprise at the veterinary preparations market. This will improve the quality of development of product policy of enterprises.
Authors and Affiliations
Tamara Prytychenko, Inna Liakh
Keywords
Related Articles
- EP ID EP153887
- DOI -
- Views 89
- Downloads 0
Capital Taxation Tendencies in Ukraine and in the World
The goal of the article is analysis of the world and domestic tendencies of capital taxation and justification of directions of improvement of capital taxation in Ukraine. The study was carried out with division of taxat...
Risk Aspects of Investment Projects in the Field of Nuclear Energy
Based on the analysis of scientific papers on the formation of approaches to identify risks of the investment project at nuclear power plants, it was determined that this subject is a little-studied. As a result, the art...
Accumulative Exploitation of Resources in Ensuring the Functionality of Industrial Enterprise
The article is aimed at substantiation of productive accumulative resource exploitation for ensuring functionality of industrial enterprise, proving its usefulness compared to traditional. A synthesis of scientific works...
Assessment of Factor Influence upon the Level of Competitiveness of Agricultural Companies
The articles uses methodology of deterministic factor analysis for assessing influence of factors of efficiency of use of land resources upon competitiveness of Mykolaiv, Odesa, Cherkasy and Kharkiv oblasts. It studies i...
Applied Imitation Modelling as an Analytical Basis for Managerial Decision Making
The article reveals application aspects of the use of imitation modelling in the process of analysis and managerial decision making. It offers a model of functioning of a utility company built on the basis of the method...