Pragmatic Analysis on Political Text in Posters, Slogans and Jingles in Davao Del Norte, Philippines
Journal Title: American Journal of Multidisciplinary Research and Innovation (AJMRI) - Year 2022, Vol 1, Issue 3
Abstract
Elections in the Philippines covered with a lot of controversies. Among those recognized political parties, two were most coveted for a position. These are the Hugpong ng Pagbabago (HNP) and Partido Demokratiko Pilipino – Lakas ng Bayan (PDP – Laban). Meanwhile, due to the same interest of both parties, they fought one another for a position using striking, deceiving, and powerful words to convince the people. The purpose of this study is to identify the pragmatic acts on the political text in posters, slogans, and jingles. Employing a qualitative content analysis approach, the corpora were retrieved and purposively identified across Davao del Norte Philippines. Data were analyzed by identifying the pragmatic acts. Results revealed that the political paraphernalia used by the aspirant politicians that are based on the pragmeme consist of activity part or also known as interactants and textual part or context. In the context parts, it identified the pragmatic features such as Reference (REF), Inference (IR), Relevance (REL), Voice (VC), Shared Situation Knowledge (SSK), Metaphor (M), and Shared Cultural Knowledge (SCK). Also, the politician employed different contextual backgrounds to ‘pract’ declaring, comparing, emphasizing, offering, claiming, committing, and predicting. Thus, it is recommended to explore the features in the linguistics aspects to deepen the understanding of the language used by the political candidates for a specific position. Also, widen the scope of the study to pragmatize the language.
Authors and Affiliations
Armand James Vallejo
Keywords
Related Articles
- EP ID EP721673
- DOI https://doi.org/10.54536/ajmri.v1i3.354
- Views 101
- Downloads 0
Of Succession Stories and Scenarios: The Challenges and Options Facing First-Generation Family-Owned Restaurants
First-generation business owners are concerned with sustaining the business, not how they got started or built their brand. First-generation business owners are considering passing the torch to second- generation to sust...
Modular and Online Learning Satisfaction in Mathematics Amid COVID-19: Implications for New Normal Teaching Practices
During COVID-19, ensuring that students were fulfilled with the quality of learning they received posed issues, especially for students learning mathematics in a modular and online setup. The purpose of this study is to...
TikTok Consumption and Level of Class Engagement of Performing Arts Students in the New Normal: Destructive or Beneficial?
TikTok has been widely used by Filipino youths, most especially students, for entertainment purposes in between or after class as pass time activity. Previous studies were already conducted in regards to the positive and...
The Role of Culinary Education in Promoting Nutritional Awareness: A Systematic Review
This systematic review investigates the impact of culinary education on enhancing nutritional awareness among diverse populations. With the rising global concern about diet-related health issues, a growing need exists to...
The Mediating Effect of Work Ethics on the Relationship Between Authentic Leadership of School Heads and Task Performance of Public School Teachers
The utmost objective of this study was to investigate the mediating effect of work ethics on authentic leadership of school heads and task performance of teachers among the 310 public elementary school teacher-respondent...