PREDIKTOR INTENSI PENGGUNAAN INTERNET DALAM MELAKUKAN PEMBELIAN ONLINE
Journal Title: Jurnal Economia - Year 2016, Vol 12, Issue 2
Abstract
Abstract: Predictors of The Intention to Use The Internet for Purchasing. The purpose of this study was to examine and analyze the influence of intention to use the internet for purchasing. A survey methodology used to data from 160 Internet users students at the Sebelas Maret University which ever purchase online. SEM analysis show that the determinants of intention form: attitude, subjective norms, perceived behavioral control and trust have a significant effects on the intention to use the internet for purchasing unless the internet purchase experience have no significant effect on the intention to use the internet for purchasing and the determinants of intention form of: attitude, subjective norm, perceived behavioral control, internet purchase experience, and trust have a significant effects on the intention to use the internet for purchasing when moderated by the intention to use the Internet for information search.
Authors and Affiliations
Yeti Diah Wiyanti, Wisnu Untoro
Keywords
Related Articles
- EP ID EP212888
- DOI 10.21831/economia.v12i2.9822
- Views 153
- Downloads 0
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