Premisses of internationalization of e commerce companies
Journal Title: Zarządzanie i Finanse - Year 2012, Vol 10, Issue 1
Abstract
Article determines premisses of the internationalization process which arise from the models of internationalization, as well as technological, economical and marketbased background for the e-commerce companies. The main aim of the paper is to describe the above mentioned premises after critical analysis of specified literature. Results of quoted research provided knowledge about the influence of network relationships, value creation, scale and scope effect, niche strategy and technological changes in the e-commerce companies and their internationalization process.
Authors and Affiliations
Magdalena Grochal
Keywords
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