PRESERVATIVE FREE EYE DROPS-A CURRENT TREND IN OPHTHALMIC MARKET
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 6
Abstract
This project explains facts & figures about Preservative Free Eye drops & trends shaping the market and their Impact on Ophthalmic Market.Key part of study exposes Prevalence of Ophthalmic diseases & frequently Prescribing molecules which comes in daily practice of ophthalmologist.Through Primary Research,this project reflects the various touch points & Persuasion of Ophthalmologist, Patient & Retailer basically consumer behavior of Ophthalmologist in prescribing, Patients in buying & Retailers in promoting Preservative free Eye Drops.
Authors and Affiliations
N. Rajesh Kumar, Bhanu Birla
Keywords
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