PRICING OPTIMIZATION BASED ON INTELLIGENT DATA ANALYSIS MODEL
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2015, Vol 7, Issue 172
Abstract
Determination of the optimal prices for goods is one of the important business management tasks in retailing. The new effective enterprises reality demonstrate the need to focus on the customers behavior and preferences. Traditional approaches to the pricing problem associated with solving an optimization problem, where the optimality criterion considering the company revenue maximization. The purpose of this study is to develop and implement an approach for solving the optimization problem in the retailers goods market and different consumers groups based on a hybrid model of intelligent data analysis. For each consumer type product information array formed consisting of the factors values that affect the company revenue. An example of the optimal prices hybrid model synthesis in the product (beer) market and grocery stores network were considered. Solving the problem of optimizing product prices by consumer groups was implemented in two stages: first constructed interpolation function of consumer demand each group, and then solve the problem of optimizing implicitly given function. Demand function obtained by artificial neural networks.
Authors and Affiliations
Galyna Chornous, Sergii Rybalchenko
Keywords
Related Articles
- EP ID EP401119
- DOI 10.17721/1728-2667.2015/172-7/7
- Views 78
- Downloads 0
THE MULTIATTRIBUTE CONSTRUCTION OF THE SUBJECT OF MODERN MARKETING
The paper presents the results of research marketing subject as an object of scientific knowledge. Existing definitions of the subject marketing in modern specialized literature were systematized. The essence of the main...
ECONOMETRICAL ANALYSIS OF THE FOREIGN TRADE OF UKRAINE IN SERVICES
Econometrical models of the services export from Ukraine and the import to Ukraine in general, from the CIS countries, other European and Asian countries are constructed based on the quarterly data of the State Statistic...
INSTITUTIONAL ANALYSIS OF FINANCE VERTICALLY INTEGRATED STRUCTURE IN UKRAINE
The article defines the content of the economic and institutional conditions of the financial mechanism of vertically integrated structures in Ukraine, considered the organizational form of vertical integration (long-ter...
ANALYSIS MODELS OF PROFITABILITY IN AGRICULTURE
In this article there is developed a synthetic theoretical framework regarding the profitability analysis through economic and financial rates of return using different models, and also it is made a case study on the sim...
PATTERNS FOR SPATIAL DISTRIBUTION OF EARLY-STAGE ENTREPRENEURIAL ACTIVITY IN RUSSIA: ESSAY ON THE CAUSES AND RESULTS
The paper introduces statistics' data sources on demographic events related to entrepreneurship in official business demography statistics and in supportive statistical projects as Global Entrepreneurship Monitor (GEM) a...