Principles of Visual Promotion of Volunteering in the Texts of European Union Institutions: Analysis of Associative Symbolism
Journal Title: Jaunųjų mokslininkų darbai - Year 2012, Vol 35, Issue 2
Abstract
The aim of the paper is to identify the images of volunteering and a volunteer advocated in the visual texts of EU institutions as the associative symbols and to define the holistic image of volunteering in the aspect of a persuasion message content. The subject of the article is the visual texts of EU institutions intended for promotion of volunteering as a part of this discourse and the associative symbols of volunteering therein as the codes of public persuasion. After analysis done in the paper, it is possible to say that the voluntary activity and the volunteers as people of the visual texts created and advocated by EU institutions are subject to association with the missionary expressions of positive images by contrasting them with allegedly negative situations and environments before the appearance of volunteers
Authors and Affiliations
Modestas Grigaliūnas
Keywords
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