PRINSIP DAN KRITERIA PERIKLANAN DARI PERSPEKTIF ISLAM
Journal Title: SHARE: Jurnal Ekonomi dan Keuangan Islam - Year 2012, Vol 1, Issue 1
Abstract
Advertising in marketing Islamic products must be believed and understood as an important part of marketing based on Islam which should not be separated. This paper examines the principles and criteria of the advertising in the perspective of Islam. It is caused by the increasing of the companies and institutions which are based on Islamic values such as Islamic financial institutions that promote its products the consumers. The important issues discussed in this paper is how the real of concepts, principles, and criteria of Islamic advertising? Therefore this paper is developing an advertising concept from the perspective of Islam and to know for sure whether the principles and criteria that should exist in advertising Islam. The methodology applied in this paper is through literature review by using content analysis. Hopefully, this study could develop an Islamic perspective advertisement concept in terms of principles and criteria.
Authors and Affiliations
Teuku Meldi Kesuma
Keywords
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- EP ID EP195772
- DOI 10.22373/share.v1i1.718
- Views 67
- Downloads 0
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