PROBLEM OF IDENTITY: MASSIVIZATION VRS. INDIVIDUALIZATION

Journal Title: Філософські обрії - Year 2017, Vol 0, Issue 38

Abstract

The theoretical approaches of mass man’s analysis are considered, the factors of his/her formation and the models of existence are investigated. The phenomenon of mass in the conditions of a postindustrial society, its transformation into mass-public with a man-spectator is analyzed, the influence of information technologies on their formation and manipulation of public opinion is investigated.Nowadays the mass person becomes one of the figures of the historical process and takes an interest in analyzing his/her role in the social transformations caused by globalization of the world, the formation of a postindustrial society characterized by «de-standardization» and «de-massivization», the spread of protest and radical movements as forms of demonstration of the «different thought» etc. These oppos-ing processes of «massization» / «de-massiveness», their mechanisms and influence on the models of self-determination of a person require to be analyzed.The aim of the article is to analyze theoretical approaches to studying the phenomenon of a mass man, his/her role in social processes. For its realization, the factors of formation and the essence of «man-mass» as a certain socio-cultural type are revealed; the determinants of the formation of «man-mass» in postindustrial so-ciety are considered and the influence of information technologies on the formation of the mass-public is analyzed.It is determined that massivization is associated with the transition to an in-dustrial society, the inclusion of a large number of people in the same type of social interaction and the formation of homogeneous lifestyles, types of thinking. The processes of de-massiveness destroy the standardized image of the world, generate the multivariation of individual being, which requires personal self-determination.

Authors and Affiliations

Людмила Анатоліївна УСАНОВА

Keywords

Related Articles

Дискурс інтерпретації в рефлексіях соціально-філософського знання

В статті розглядається проблема інтерпретації в контексті філософських рефлексій соціального пізнання, що стало умовою формування нового, сучасного мислення. Аналізується багатозначність інтерпретації, яка залежить від п...

INTELLECTUAL PROPERTY INSTITUTION IN SOCIALPHILOSOPHIC COMPREHENSION OF INTERRELATIONS AMIDST INFORMATION, KNOWLEDGE AND INNOVATIONS

The paper analyzes (in social-philosophic scope) the problem of interconnection for such categories as «information», «knowledge», «innovations» regarding contemporary sociocultural realities. The comprehension of mentio...

ЛАБІРИНТИ СМИСЛОВОЇ НЕВИЗНАЧЕНОСТІ. Рецензія на монографію: Лідія Сафонік. Буттєвість сенсу людського життя: [Монографія]. – Львів: ЛНУ імені Івана Франка, 2016. – 350 с.

Людина ХХ сторіччя живе у просторі розмитих значень, невизначених пріоритетів, розпорошених цінностей, вона кочує лабіринтами мінливого світу у пошуках хоча б якоїсь визначеності. Ситуація змушує людину – мандрівника пер...

THE METHODOLOGICAL BASIS OF EXPLORATION OF THE BYZANTINE AESTHETICS OF THE ASCETICISM

The futher study of history of the aesthetical traditions represents one of the most important tasks of the modern philosophical and aesthetical discourse. It goes without saying that the adequate understanding of the ae...

PORTRAIT OF A BUSINESSMAN IN A FORMATION OF A NEW SOCIO-CULTURAL CONDITIONS

The article deals with the problem of human existence in sociocultural space between globalization and the information revolution. As history shows, entrepreneurs – people who have the ability to significantly affect the...

Download PDF file
  • EP ID EP502935
  • DOI 10.5281/zenodo.1133214
  • Views 96
  • Downloads 0

How To Cite

Людмила Анатоліївна УСАНОВА (2017). PROBLEM OF IDENTITY: MASSIVIZATION VRS. INDIVIDUALIZATION. Філософські обрії, 0(38), 41-50. https://europub.co.uk/articles/-A-502935