PROBLEMS IN MARKETING OF TEMPLE JEWELLERY –AN GEOGRAPHICAL INDICATIONS IN KANYAKUMARI DISTRICT
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 10
Abstract
Temple jewellery was the jewellery used to adorn the idols of Gods and Goddesses. Temple Jewellery is one of the traditional jewellery and it is one of the geographical indications in Kanyakmari district. In this paper an attempt is made to analyze the problem regarding marketability of temple jewellery in Kanyakumari district. For this purpose 120 sample respondents were selected on convenience basis. A well structured interview schedule was monitored and primary data was collected. This study covers the problems regarding marketability and problems faced by jewellery industry and the result shows that the major problem in marketing is high competition, high transport cost and low price.
Authors and Affiliations
S. Sony, Dr. Chithra James
Keywords
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