PROBLEMS OF LOCAL BRAND FORMATION IN UZBEKISTAN
Journal Title: International scientific journal Science and Innovation - Year 2023, Vol 2, Issue 4
Abstract
This article describes the process of developing marketing materials and brand management which develops identification and designation of responsible personnel, brand promotion, development of an integrated marketing communications plan, and determination and evaluation of its effectiveness
Authors and Affiliations
Musayeva Shoira Azimovna
Keywords
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- EP ID EP715153
- DOI 10.5281/zenodo.7841630
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