Procedural approach to establishing cause-consequence relations of problem situations of marketing activity of enterprises on the basis of heuristic techniques

Abstract

In article the research has been carried out and in result it has been found out that the main focus of theorists and practitioners is on the process of overcoming the problems of a company while the logic of their development, procedural approach to establishing cause-consequence relations of problem situations of marketing activity of enterprises require additional development. A life cycle of problem situations of a company has been proposed, the logic of uprising of problem situation and peculiarities of its evolution by stages to ensure the formation of a new way of thinking called a problem one has been identified. The conventional division of the thinking process of analysts to identify the problems, determine their causes, develop the measures to solvation and consequent implementation has been formed. A procedural approach to identify the problems and their causes in marketing activity of a company has been proposed, the propositions on how to optimize the implementation of business process through the use of heuristic techniques have been provided which in its turn will contribute to making effective management decisions.

Authors and Affiliations

L. V. Kalenchuk, L. Y. Yurkivska

Keywords

Related Articles

Analytical assessment of current insurance as part of management of consequences of emergencies

The article examines the current state of the insurance system as a component of managing the consequences of emergencies. The researches are presented in the following areas: the insurance against accidents and fire ris...

Properties of financial potential as economic analysis object

The article substantiates the importance of financial potential because it is also considered one of the factors that determines the success of an enterprise. The article considers the properties of financial potential f...

Economic analysis of business processes of forestry enterprises

The article analyzes the research of scientists who devoted their works to the analysis of forestry activities. Two main forms of statistical reporting, which record the information on the performance indicators of fores...

Classification of incomes of secondary schools: a critical review

The article examines the classification of the income of secondary schools and the necessity to consider it in the context of the revenue of budget (state) institutions. The regulatory framework and economic literature a...

Essence and characteristics of public-private partnership in Ukraine: accounting dimension

The article is devoted to the study of the peculiarities and trends of the development of public-private partnership in Ukraine and in the world. Such a formula of cooperation between the public and the private sector ca...

Download PDF file
  • EP ID EP274482
  • DOI -
  • Views 155
  • Downloads 0

How To Cite

L. V. Kalenchuk, L. Y. Yurkivska (2016). Procedural approach to establishing cause-consequence relations of problem situations of marketing activity of enterprises on the basis of heuristic techniques. Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу: міжнародний збірник наукових праць, 34(1), 94-103. https://europub.co.uk/articles/-A-274482