Procedural approach to establishing cause-consequence relations of problem situations of marketing activity of enterprises on the basis of heuristic techniques
Journal Title: Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу: міжнародний збірник наукових праць - Year 2016, Vol 34, Issue 1
Abstract
In article the research has been carried out and in result it has been found out that the main focus of theorists and practitioners is on the process of overcoming the problems of a company while the logic of their development, procedural approach to establishing cause-consequence relations of problem situations of marketing activity of enterprises require additional development. A life cycle of problem situations of a company has been proposed, the logic of uprising of problem situation and peculiarities of its evolution by stages to ensure the formation of a new way of thinking called a problem one has been identified. The conventional division of the thinking process of analysts to identify the problems, determine their causes, develop the measures to solvation and consequent implementation has been formed. A procedural approach to identify the problems and their causes in marketing activity of a company has been proposed, the propositions on how to optimize the implementation of business process through the use of heuristic techniques have been provided which in its turn will contribute to making effective management decisions.
Authors and Affiliations
L. V. Kalenchuk, L. Y. Yurkivska
Keywords
Related Articles
- EP ID EP274482
- DOI -
- Views 159
- Downloads 0
Organizational and methodical approaches to disclosure of income distribution in integrated reporting
The essence of the integrated reporting is described. Preconditions and problems when introducing the integrated reporting are presented. The information requests of integrated reporting users are described. The necessit...
Design of forest rent accounting
The urgent task for the effective functioning of the national economy is the need to reflect income from the use of forest resources in accounting, which will allow management personnel to prove the effectiveness of envi...
Management reporting on operations with letters of credit: organizational aspect
The paper describes the features of the organization of the management reporting system for operations with letters of credit. Based on the evaluation of the financial reporting indicators that characterize the state of...
Costs for accounting outsourcing as accounting object
The aim of the work is to study the existing methodological approaches to accounting of costs for accounting outsourcing. The types of outsourcing are described in accordance with the functions transferred, that should b...
Construction of adaptive accounting system in expanding the spectrum of reporting to ensure the quality of information resources
The analysis of scientific literature concerning the issues of accounting reporting in the sphere of sustainable development was conducted. In the course of the research, the factors influencing the formation of organiza...