Product Diversification to Increase Consumer Satisfaction: A Development Research Study
Journal Title: International Journal of Current Science Research and Review - Year 2023, Vol 6, Issue 11
Abstract
This research aims to develop Banana Royals business products through product diversification in order to increase consumer satisfaction. The method used in this research is the SCAMPER method, which will help in generating new ideas for product diversification. This research will also focus on understanding consumer needs and preferences to increase consumer satisfaction. Research and development employing a combination of approaches, including quantitative and qualitative methods, is the development research methodology employed in this study. Interviews and questionnaires will be used to obtain data involving 30 consumers who have used Banana Royals products, observations of existing products, as well as studies of related literature. The conclusions of analytical study are displayed as graphs and tables. The results of this research indicate that product diversification in the Banana Royals business has a significant influence on consumer satisfaction. Data analysis shows that product diversification is able to attract consumer interest. In addition, the implementation of product diversification was followed by measuring consumer satisfaction which showed an increase in the level of consumer satisfaction after the new product was introduced.
Authors and Affiliations
Andi Alvina Azzahrah, Muhammad Rakib, Muhammad Jufri,
Keywords
Related Articles
- EP ID EP723936
- DOI 10.47191/ijcsrr/V6-i11-33
- Views 19
- Downloads 0
Dermatitis Secondary to Exposure to Nickel and Fragrance at Workplace: A Case Report
Allergic contact dermatitis may be caused by exposure to chemicals. The skin usually develops type IV sensitivity where the initial sensitization may occur a few days but it may take years to develop in low grade exposur...
Analysis of Factors Affecting Complaints of Lower Back Pain among Nurses at Bhayangkara Hospital Kendari
Background: One of the important factors that affect the quality of nurses’ work is occupational health and safety. One of the occupational diseases is Low Back Pain (LBP). Occupations that have a high risk of back pain...
Organizational Agility Assessment to Evaluate the Effectiveness of Structure Streamlining and Implementation of “Team of Teams” as the New Way of Working in the West Java Provincial Government
This research is aimed to conduct an organizational agility assessment in the Regional Secretariat of the West Java Provincial Government through Five Trademarks of Agile Organization, i.e. Strategy, Structure, Process,...
Efforts to Enhance Service Quality: The Roles of Innovation Capability and Service Recovery
This research aims to discuss the service quality issue at 4-star hotels in Medan. Next, build a model on how to enhance service quality. A sample of 560 guests was taken by random proportional from each hotel. Structur...
Yield and Quality Aspects of ‘Sra Roucha’ Seedless Grapes as Affected by Gibberellic Acid
‘Sra Roucha’ is an early ripening seedless variety grown successfully under Steppe climate of Afghanistan. Its main problems are lower yield and quality, in terms of, cluster compactness, berry size and firmness. This ex...