Programmatic Marketing via Reinforcement Learning
Journal Title: Journal of Business Management & Economics - Year 2017, Vol 5, Issue 11
Abstract
This new algorithm which incorporates look-ahead search inside the training loop resulting in rapid improvement and precise and stable learning. By using this new search methods towards programmatic marketing, we massively improve the return of investment on Google Adwords auction by 4.6% in 1 day. We apply simple, gradient-based updates to train the next policy and value network. This appears to be much more stable than incremental, gradient-based policy improvements such as policy gradient or Q-learning that can potentially forget previous improvements.
Authors and Affiliations
Mengmeng Chen, Luis Rabelo
Demand and Supply of Corruption
There is much talk about corruption today in poor, emerging and advanced societies. But what is the meaning of “corruption”? The word has many connotations and denotations, which is conducive to confusion. The Transparen...
Business Strategy and Marketing Management of a Multinational Organization Development
Unilever Bangladesh Limited, a fast moving consumer goods company, engages in the manufacture and distribution of home care products, personal care products, and foods. It offers household care, fabric cleaning, skin cle...
Sharing Economy and Regulation
The sharing of goods and services via Internet platforms is becoming increasingly popular. The article asks the questions and answers whether the sharing economy is, in the first place, from the economic point of view, i...
Organizational Development action: Induction program
The following dissertation aims to demonstrate if the lack of an induction process for employees in a marine industry company hinders their productivity. Also, an induction programis presented as an intervention proposal...
Invetigation on Iran- China Economic Relation after Removing Sanction on Iran
Iran and china are enjoying a historical economic and political relation. Two sides have developed a broad and deep partnership focused on China's energy needs and Iran's abundant resources and geostrategic location as w...