Promoting New Tourism Destination: Towards Effective Marketing Strategy
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
Popular destinations and tourism products are able to attract tourists and thus increase the socio-economic population of the locals. The journal aims to look at marketing strategies in enhancing the effectiveness and efficiency of tourism products in a tourism destination. Among the topics to be addressed are marketing strategies, industry chain, tourism clusters, electronic marketing that enable increased effectiveness in promoting tourism destination. This journal provides insights on a holistic approach to destination marketing, planning and implementation and proposing rules that include approaches that contribute to the increasing number of tourists to specific tourist destination. The factors that influence the effectiveness and development of a tourism destination are dependent on the digital marketing approach and the cluster will be emphasized. This journal will also see the complexities that arise in the field of destination marketing because of the various stakeholders involved and the nature of the tourism product itself. This journal also concludes that effective marketing strategies, product inclusion and enhancement in terms of promotion using digital marketing and social media will increase the popularity of a tourist destination.
Authors and Affiliations
Mohdhizazbin Mohd Ibrahim, Khairulridzuan Mat Said
Keywords
Related Articles
- EP ID EP429003
- DOI -
- Views 139
- Downloads 0
The Role Of Customer Satisfaction On Product Quality, Price And Brand Image In Creating Word Of Mouth On Shop Store Conato In Jember
This research is a continuation of previous research which is categorized as confirmatory research. The data used in this study is the primary data obtained through the distribution of questionnaires. The population in t...
The Impact of Product Quality, Promotion and Brand Image on Brand Loyalty and Impulse Buying Consumer Oriflame in Jember
Company of Oriflame specially consultant representing tip of lance at marketing, so require to apply theory of brand loyalty and impulse buying to improve the amount of sale. Therefore, require to check how influence of...
Role of Blue Ocean Strategy (BOS) Implementation in Improving Performance of and Competitive Advantage of Products (Studies on Smis – Small and Medium-Sized Industries in Bali)
The purpose of this research was to understand the process of implementation of the Blue Ocean Strategy (BOS) on SMIs in Bali, the role of the implementation of the BOS to improve product performance, and the implication...
Skill Development through Self Help Groups (Shgs): A Study of Women SHG Inaizawl District
Self-Help Group consist of a group of homogenous people who come together to address their common problems. Participation in SHGs have proven to be both socially and economically empowering for the poor. Skills are impar...
Organizational Alignmemt Case Study of Ministry Of Justice of Cape Verde
This research has the purpose to investigate the organizational alignment through organizational culture, leader’s values, and the formal structures in the organization. The study was conducted in the Ministry of Justice...