Promoting New Tourism Destination: Towards Effective Marketing Strategy
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
Popular destinations and tourism products are able to attract tourists and thus increase the socio-economic population of the locals. The journal aims to look at marketing strategies in enhancing the effectiveness and efficiency of tourism products in a tourism destination. Among the topics to be addressed are marketing strategies, industry chain, tourism clusters, electronic marketing that enable increased effectiveness in promoting tourism destination. This journal provides insights on a holistic approach to destination marketing, planning and implementation and proposing rules that include approaches that contribute to the increasing number of tourists to specific tourist destination. The factors that influence the effectiveness and development of a tourism destination are dependent on the digital marketing approach and the cluster will be emphasized. This journal will also see the complexities that arise in the field of destination marketing because of the various stakeholders involved and the nature of the tourism product itself. This journal also concludes that effective marketing strategies, product inclusion and enhancement in terms of promotion using digital marketing and social media will increase the popularity of a tourist destination.
Authors and Affiliations
Mohdhizazbin Mohd Ibrahim, Khairulridzuan Mat Said
Keywords
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