Promotional Strategies of McDonalds and Market Effects
Journal Title: Journal of Management Research and Analysis - Year 2016, Vol 3, Issue 1
Abstract
This article discussesthe various marketing strategies and promotional forces of McDonalds. McDonalds usesseveral different means to help them in achieving revenue and increasing a positive customer engagement toward their products. Three main sources of doing so are franchise revenues, the property returns that they receive from renting or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, the McDonalds holds a solid position with the assistance of its effective marketing strategies. Customer perception of the taste of their burgers may outweigh that of Burger King.
Authors and Affiliations
Jonathan Rodrigues, Nikhil S, Suraj Jacob
Keywords
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