Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise

Journal Title: Бізнес Інформ - Year 2013, Vol 7, Issue 0

Abstract

The goal of the article lies in development of proposals on quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of a functions of membership and identification of borders of intervals of quality levels of general efficiency of marketing activity and its components by clear and unclear conditions of distribution of their quantity parameters. In the result of the study, the article justified expediency of the use of the theory of fuzzy sets with the aim of a quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of functions of belonging of quantity values of integral indicators of components of efficiency of marketing activity to its quality levels by clear and unclear conditions of membership. The article offers a flow chart of the stages of quality assessment of efficiency of marketing activity of an industrial enterprise. The prospects of further study in this direction is justification of the methodical approach to development of measures on further ensuring of efficiency of marketing activity.

Authors and Affiliations

Nataliia Strupynska

Keywords

Related Articles

Machine-Building Complex as a Catalyst of Integration Processes

The article describes the current state of machine-building of Ukraine, the major issues that impact on the functioning of the industry sector have been identified. The expediency of forming the integrated corporate stru...

A set of Strategies of Domestic Engineering Enterprises Under Modern Conditions

The goal of the article is analysis and generalisation of existing views on the composition of the strategic set of a domestic enterprise and identification of the composition of the most expedient strategic set of engin...

Educational and Professional Potential of Personnel: Essence and Role in Formation of Investment Attractiveness of a Company

The article reveals the essence of educational and professional potential of personnel and investment attractiveness of a company. It provides a model of formation of investment attractiveness of a company. It establishe...

Training Technologies in the Process of Training Specialists for the Tourist Industry

The article considers specific features of training specialists for the tourist sphere, studies the modern approach to formation of a complex of professional and general competences, development of professionally importa...

The Labor Market of Ukraine: Yesterday, Today and Tomorrow

The purpose of the article is to study the trends and patterns of labor market development in Ukraine, as well as the conceptualization of directions of overcoming the major imbalances in employment, motivating and stimu...

Download PDF file
  • EP ID EP87970
  • DOI -
  • Views 105
  • Downloads 0

How To Cite

Nataliia Strupynska (2013). Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise. Бізнес Інформ, 7(0), 361-367. https://europub.co.uk/articles/-A-87970