Proposed Business Strategy Development (Case: Paradigma Creatives)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 01
Abstract
The Fourth Industrial Revolution also calls for a new way of formulating policy and regulation. IT will massively expand consumer choice, lower costs and raise quality, all of which will be equally hard to value. The Creative Economy is not unaffected by the 4th Industrial Revolution. Several aspects from the revolution may pose an existential challenge to some segments of creative activities. Indonesia is one of the developing countries that is vulnerable to be impacted by the change occurring in the industry. Creative economy initiated by local citizens and government in Indonesia aimed to increase human-well being. They present new strategies to enlarge income, create new fields of work, and also increase added value for the people. Creative industries has been developed in Indonesia since 2009 marked by the Presidential Instruction number 6 of 2009. Based on 2013’s Indonesian Statistic Board, the industry has grown by 5,76% and contributed to Indonesia’s gross domestic product (GDP) by 7% or equals to $US 46,930 billion. Paradigma Creative themselves didn’t really have any competitive advantage among the rivalry in the industry. Value offered to the market is roughly similar with the point of what competitor has offered. Without the uniqueness and the differentiation that applied to the company, Paradigma would lose their selling point to be received in the customer top of mind. Using the internal and external analysis, this study proposes the assessment of the current company condition and then constructs the best possible solution by converting it into TOWS Matrix.
Authors and Affiliations
Kasandi Andiona P, Isti Raafaldini Mirzanti,
Keywords
Related Articles
- EP ID EP727432
- DOI 10.47191/ijcsrr/V7-i1-29
- Views 60
- Downloads 0
Influence of Dividend Payout Rate on Financial Performance of Selected Listed Companies
The purpose of this study was to investigate the effect of dividend payout on financial performance of selected companies listed on the NSE, Kenya. The study was guided by the following specific objectives: Establish the...
Analyzing Audit Follow-Up Performance: Comparison Before and During SIPTL Application Implementation
This study examines the impact of the SIPTL system on the performance of local governments in Indonesia in addressing audit recommendations. Using a quasi-experimental approach, the research compares follow-up performanc...
Order Fulfillment Process Improvement in E-Commerce Warehouse: A DMAIC Approach for PT XYZ
This research analyzes PT XYZ’s e-commerce fulfillment warehouse using the DMAIC (Define, Measure, Analyze, Improve, Control) methodology due to a shortfall in order processing, averaging 184.64 orders per shift versus a...
Linguistic Landscape of Tourism Destinations in Gianyar, Bali
This research entitled “Linguistic Landscape of Tourism Destinations in Gianyar, Bali”. This research was conducted with the aim of analyzing landscape dynamics in tourism destinations in Bali, specifically in Gianyar re...
The Development of RBL-STEM Learning Materials to Improve Students' Information Literacy in Solving Rainbow Antimagic Coloring Problem for ETLE Technology
Students often struggle to solve complex mathematical problems in real-world contexts due to low information literacy skills. To improve information literacy skills, an effective learning approach can be RBL-STEM, which...