Proposed Business Strategy to Increase Competitiveness for Chemical Textile Company: A Case Study of CV XYZ
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 12
Abstract
CV XYZ, a chemical textile company, has faced fluctuating profitability, requiring a robust business strategy to improve financial performance and market position. This research identifies the root causes of these challenges and proposes actionable solutions through a comprehensive analysis of both external and internal factors. External evaluations, including market and competitor assessments, are combined with internal analyses such as resource and value chain analysis, core competencies, and the VRIO framework. These insights are summarized in a SWOT and TOWS matrix, highlighting the company’s strengths and weaknesses. The findings reveal that CV XYZ is competitive due to its ability to offer customized products that meet customer needs and provide affordable solutions. Its innovative alkali-based remover and eco-friendly formulations differentiate it from competitors and provide significant growth potential. However, operational inefficiencies hinder performance, such as inefficient workflows, delayed deliveries, and multitasking sales teams. Overlapping roles and the need for further product refinement also present challenges. This study recommends integrating cost leadership and differentiation strategies streamlining operations to reduce costs while maintaining product quality and innovation. This dual strategy will help CV XYZ meet the needs of both price-sensitive and sustainability-conscious customers, improving profitability and ensuring long-term success.
Authors and Affiliations
Delicia Putri Kusumawardhani, Harimukti Wandebori,
Keywords
Related Articles
- EP ID EP753586
- DOI 10.47191/ijcsrr/V7-i12-64
- Views 26
- Downloads 0
Feasibility Study of Sudut Group’s Hotel and Restaurant Business at Pantai Indah Kapuk 2
The hospitality sector significantly impacts Indonesia’s economy, particularly in Jakarta, Bandung, and Surabaya. Sudut Group, known for its successful ventures in Bandung, aims to expand into Pantai Indah Kapuk 2 (PIK 2...
The Impact of Job Insecurity and Job Stress on Turnover Intention by Digital Transformation as a Moderating Variable at PT. ABC Airport, Yogyakarta Branch Office
This study does get the objective to explore the impact of job insecurity and job stress on turnover intention, by digital transformation serving as a moderating variable at PT. ABC Airport Yogyakarta Branch Office. A qu...
Service-Based Periodic Payment Provided/PBBL by the Government of Indonesia to Bayung Lencir – Tempino - Simpang Ness Toll Road
In 2020, PT Hutama Karya (Persero), a state-owned enterprise mandated by the government to build the Trans Sumatra Toll Road, appointed a private consultant to conduct a feasibility study and for the proposed constructio...
The Influence of Non-Physical Work Environment, Work-Life Balance, and Work Discipline on Employee Turnover Intention: A Quantitative Study of Employees at PT Bhumi Phala Perkasa
Human Resources (HR) play a pivotal role in the success and sustainability of a company amid the ever-evolving business dynamics. Effective HR management can positively impact employee turnover rates. One company experie...
The Significance of Financial Control in Ensuring Targeted Spending in Vocational Education Institutions
This article is devoted to consideration of the significance of financial control in ensuring the targeted spending in vocational educational institutions. Research papers of economists on the concept of financial contro...