Proposed Digital Marketing Strategy to Increase Customer Acquisition for Travel Agent Company
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 02
Abstract
This study is a comprehensive examination designed to explore a number of complex challenges encountered by PT Selaras Citanusa (Selaras Wisata) in their endeavor to attract consumers organically, particularly within the context of the thriving Umrah tourism industry. The COVID-19 pandemic has posed significant difficulties for this enterprise. Efforts to increase market share and increase public awareness of brands on the market represent one of the greatest obstacles. This study presents a comprehensive qualitative methodology that combines several resilient analytic techniques. The 7Ps marketing mix method is used to describe the essential components of Selaras Wisata’s marketing strategy. Fishbone analysis is used to identify the fundamental causes of the business’s numerous problems. The SWOT analysis aides in evaluating the company’s environmental strengths, vulnerabilities, opportunities, and threats. In addition, content analysis is used to perceive and measure the impact of the company’s numerous marketing efforts. The study also includes a comprehensive examination of the external factors influencing Selaras Wisata. By employing Porter’s Five Forces analysis, the research investigates the industry’s structure and other external factors that may impact the company. Selaras Wisata uses customer behavior analysis to obtain a deeper understanding of customer preferences, requirements, and levels of satisfaction with the services provided. The data underlying this study are collected through in-depth interviews with PT Selaras’s internal team members. This information is then thoroughly analyzed using a variety of analytical instruments, such as SWOT analysis and Fishbone analysis. The author anticipate that the outcomes of this research will provide valuable contributions to Selaras Wisata’s efforts in crafting an effective digital marketing strategy to enhance customer engagement and ultimately improve public perception.
Authors and Affiliations
Fauzan Alfathan, Asnan Furinto, Yuanita Handayati,
Keywords
Related Articles
- EP ID EP731551
- DOI 10.47191/ijcsrr/V7-i2-52
- Views 51
- Downloads 0
Implementation of Bailouts on Umrah Financing Products at FIFGROUP Amitra Syariah in the Perspective of Positive Law and Islamic Law
The implementation of Umrah financing through bailouts is a product issued by PT. FIFGROUP (AMITRA) for Umrah financing through Umrah bailout funds using ijarah contracts, referring to Fatwa DSN MUI No. 09/DSN-MUI/VI/200...
Conservation and Population Status of Freshwater Fishes from Kelekar River, South Sumatra, Indonesia
This study assessed the conservation and population status of the fish species collected from the Kelekar river. This study was conducted between May 2022 and June 2023. A total of 1.267 fish belonging to 49 species an...
Mediating Effect of Perceived Organizational Support in Role of Work-Family Conflict and Work Stress Correctional Police Officer at Temanggung Class II B Detention Center
This study examines and analyzes work-family conflict’s influence on work stress for Correctional Police Officers at Temanggung Class II B Detention Center. In addition, this study examines the mediating role of perceive...
Proposed System of Integrated Geriatric and Disability Care Services in Sri Lanka (A Concept Note)
The global landscape is witnessing a significant transformation marked by a rapid increase in the aging population, driven by epidemiological and demographic transitions. Sri Lanka, like many other countries, is experien...
The Laboratory Test of AOS and ABS Surfactant at 60oC for EOR Process
Background: By 2021, global oil demand is expected to rise by 5.3 million barrels per day (bopd), while oil output is anticipated to decrease gradually. The fall in oil production was attributed to a decline in reservoir...