Proposed Marketing Strategy and CRM for a Parking Technology Company (Case Study: PT. Oranye)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 08
Abstract
This research examines issues faced by PT Oranye, a parking technology company in Indonesia, the study focusing on enhancing their marketing strategies and client relationship management (CRM) within the B2B landscape. The main problem identified is the company’s struggle to generate sufficient business leads and maintain competitive performance in a post-pandemic market, leading to unsatisfactory revenue achievements. The objective of this study is to analyze the industry perspective and challenges. The research will be utilizing marketing strategies for PT Oranye’s improvement in brand awareness and CRM practices to encounter the business issue. The theoretical data analysis is based on strategic management theories such as PESTLE, Porter’s Five Forces, and competitor analysis for external factors. Internal factors include VRIO, Marketing 4Ps, Value Chain analysis, and interviews as qualitative research to be structured in a Thematic framework with the objective of obtaining useful findings into effective marketing strategies and CRM standardization to improve business performance. The purpose of the study is also to provide PT Oranye with a comprehensive marketing strategy plan to increase brand awareness and strengthen relationships with both new and existing clients. This involves a detailed examination of the internal and external business environment, stakeholder perceptions, and the competitive landscape.
Authors and Affiliations
Viki Ismail Purwoko, Prawira Fajarindra Belgiawan,
Keywords
Related Articles
- EP ID EP741761
- DOI 10.47191/ijcsrr/V7-i8-10
- Views 42
- Downloads 0
Plant-Based Therapies for Atopic Dermatitis Management: A Review
Dermatological issues pose a frequent challenge for small clinical practitioners, presenting a spectrum of conditions encompassing otitis, pyoderma, anal sac problems, flea allergy, and atopic dermatitis (AD). Atopic Der...
A Simplified Dynamic Model of DFIG-based Wind Generation for Frequency Support Control Studies
In recent years, wind generation has been fast growing and become one of the major generation resources in power systems. Since the wind generation does not inherently equip with frequency support functions, the power sy...
Evaluating Validity of Expected Shortfall Estimation Method in Measuring Market Risk for Bank’s Trading Book Position
Expected Shortfall (ES) has become a pivotal risk measure in financial regulation, particularly under the Basel III Fundamental Review of the Trading Book (FRTB), which replaces Value-at-Risk (VaR) due to ES’s ability to...
Examining the Distributional Characteristics of Daily Returns of Nifty 50: Normality Assessment and Implications
This paper investigates the distributional characteristics of daily returns of the Nifty 50 index, a benchmark index comprising 50 large-cap stocks traded on the National Stock Exchange of India. Utilizing historical dat...
A Model for Individual Creative Tasks for Students in TVET: Analysis and Illustrative Applications with Examples
In the article a conceptual model is developed with the core strategies and stages of its implementation as well as the framework for integration process, focusing in identifying core competences incorporating creative t...