Proposed Marketing Strategy and CRM for a Parking Technology Company (Case Study: PT. Oranye)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 08
Abstract
This research examines issues faced by PT Oranye, a parking technology company in Indonesia, the study focusing on enhancing their marketing strategies and client relationship management (CRM) within the B2B landscape. The main problem identified is the company’s struggle to generate sufficient business leads and maintain competitive performance in a post-pandemic market, leading to unsatisfactory revenue achievements. The objective of this study is to analyze the industry perspective and challenges. The research will be utilizing marketing strategies for PT Oranye’s improvement in brand awareness and CRM practices to encounter the business issue. The theoretical data analysis is based on strategic management theories such as PESTLE, Porter’s Five Forces, and competitor analysis for external factors. Internal factors include VRIO, Marketing 4Ps, Value Chain analysis, and interviews as qualitative research to be structured in a Thematic framework with the objective of obtaining useful findings into effective marketing strategies and CRM standardization to improve business performance. The purpose of the study is also to provide PT Oranye with a comprehensive marketing strategy plan to increase brand awareness and strengthen relationships with both new and existing clients. This involves a detailed examination of the internal and external business environment, stakeholder perceptions, and the competitive landscape.
Authors and Affiliations
Viki Ismail Purwoko, Prawira Fajarindra Belgiawan,
Keywords
Related Articles
- EP ID EP741761
- DOI 10.47191/ijcsrr/V7-i8-10
- Views 14
- Downloads 0
Assessing Demographics, Perceptions, and Participation: A Study on Sangguniang Kabataan (SK) Effectiveness and Improvement Suggestions
The Sangguniang Kabataan is an important institution in the Philippines that represents the interests of youth and engages them in local governance. This study examines the perceptions of young Filipinos regarding the Sa...
The Effect of Perceived Ease of Use and Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable: Case Study on Tokopedia
Transactions on e-commerce have become a common habit in society. Indonesia had approximately 196.47 million e-commerce users, and this number is predicted to continue increasing. The total value of e-commerce transactio...
Ohio Principal’s Behavior Leadership on Teacher’s Professional Commitment: A Literature Review
Ohio Principal’s Behavior Leadership on Teacher Professional Commitment. The principal’s behavior leadership is one of the components that support schools to achieve educational goals with good quality, how to lead in in...
The Interrelation between Obesity Management and Climate Change in Greece
Two major global problems of our era are climate change and obesity. Both are interlinked and interconnected having undesired social, economic, environmental impacts as well as harmful impacts on human health. The rate o...
Machine Learning as Managerial Tool: A Case Study in ADNOC
In the current business environment, managers are facing challenges in managing different kinds of people. They find it difficult to track, evaluate, and manage employees in a fast-paced work setting. Machine learning is...