Proposed Marketing Strategy to Increase Sales in Indonesia Private Hospitals
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 09
Abstract
The study explores marketing strategies for increasing sales of oncology-based medical equipment in private hospitals in Indonesia. Using qualitative methods, the research analyzes internal and external factors influencing purchasing decisions. The study highlights the importance of product quality, pricing strategies, and after-sales support. Recommendations include product differentiation, improved after-sales support, and participation in local medical events. These strategies are aimed at enhancing the market position of PT Sehat Healthcare Indonesia in the competitive landscape of Indonesian private hospitals.
Authors and Affiliations
R Sammuel Mamesa, Satya Aditya Wibowo, Harimukti Wandebori,
Keywords
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- EP ID EP744555
- DOI 10.47191/ijcsrr/V7-i9-20
- Views 41
- Downloads 0
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