Proposed Marketing Strategy to Increase Sales in Indonesia Private Hospitals
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 09
Abstract
The study explores marketing strategies for increasing sales of oncology-based medical equipment in private hospitals in Indonesia. Using qualitative methods, the research analyzes internal and external factors influencing purchasing decisions. The study highlights the importance of product quality, pricing strategies, and after-sales support. Recommendations include product differentiation, improved after-sales support, and participation in local medical events. These strategies are aimed at enhancing the market position of PT Sehat Healthcare Indonesia in the competitive landscape of Indonesian private hospitals.
Authors and Affiliations
R Sammuel Mamesa, Satya Aditya Wibowo, Harimukti Wandebori,
Keywords
Related Articles
- EP ID EP744555
- DOI 10.47191/ijcsrr/V7-i9-20
- Views 23
- Downloads 0
The Effect of Intellectual Capital, Leverage and Company Size on Profitability and its Impact on Company Value of Sub-Sector Food and Beverage Registered on the Indonesian Stock Exchange Period 2012 - 2022
This study aims to determine the effect of intellectual capital, leverage, and company size on profitability and their impact on company value in the food and beverage sub-sector. This research is quantitative empiric...
Application of Floating Maxim on Implicature in Japanese Language
Cooperative principle is a principle in communication to make speakers and listeners to be coordinative for achieve communication’s aims. In cooperative principle, there are maxims accordance cooperative principle. Speak...
Advancements in Digital Forensics: A Quantitative Analysis of Cell Tower Triangulation Techniques
This study delves into the accuracy and reliability of Cell Tower Triangulation (CTT) in digital forensics, employing a diverse sample of mobile devices across various real-world scenarios—criminal investigations, missin...
Current Status and Burden of Malaria in Pregnancy among Women in Some Selected Internally Displaced persons Camps in Maiduguri, Borno State
Malaria is a major cause of morbidity and mortality among displaced populations in sub-Saharan Africa, accounting for an estimated 30 million women living in malaria endemic area become pregnant each year. Recent literat...
Internalization Strategies of Company Culture: A Case Study of Ex-Employees of Chevron Pacific Indonesia Transitioning To Pertamina Wk Rokan
In today’s business world, organizational changes are frequent and are often motivated by variables like as mergers, acquisitions, and strategic realignments. These transitions sometimes include substantial alterations i...