Proposed Value Proposition and Business Model for VMCS Advisory Indonesia
Journal Title: International Journal of Current Science Research and Review - Year 2023, Vol 6, Issue 12
Abstract
The development of the business world and leadership in various industries depends on critical factors, including the role of corporate communications and public relations. Since the beginning of civilization, communication has facilitated the development of relationships between people and institutions, increasing reputation and spreading knowledge. With the advancement of the digital world, strategic communication has become increasingly important for managing reputation, both personally and institutionally. In a democratic climate and era of openness, strategic communication becomes more critical and must align with the mission, vision, and business goals. Various challenges arise, especially in formulating communication strategies, handling management issues and crises, coordinating between functions, and implementing communication campaigns; hence, external communication experts are needed to help nurture a company’s relationship with its stakeholders. This opportunity becomes the basis for establishing a communications and social impact consultant, PT Viem Advisory Indonesia (VMCS, abbreviation of Vera Makki Communications and Social Impact), in 2020. This study aims to formulate a value proposition, followed by proposing a business model that supports the value proposition and uses a qualitative descriptive analysis that takes data from interviews with representatives of communications industry experts, academicians, business leaders, and media. In addition, secondary data collection was also carried out, supported by a review of academic literature, basic theory, and conceptual frameworks, which systematically guided the start of a business in the communication and social impact consulting field. With this foundation, this study describes the business analysis, solutions, and recommendations to build VMCS with the right value proposition and business model. This study is designed so that VMCS can become a leader in the communications industry, with the uniqueness of not only focusing on profits in the business world but also prioritizing social impact and sustainability.
Authors and Affiliations
Elvera Nuriawati Makki,
Keywords
Related Articles
- EP ID EP725650
- DOI 10.47191/ijcsrr/V6-i12-72
- Views 43
- Downloads 0
Learning Activities in Mathematics Education: Application of the PBL Model and RME Approach in the Power Dominating Set for Solving Electricity Network Optimization Problems to Enhance Students' Critical Thinking Skills
Mathematics education has a significant role in developing students’ critical thinking skills, especially in dealing with complex problems. In an effort to support this, this study aims to evaluate the effectiveness of a...
Solar Wind Plasma Parameters in Relation with Good Quality Magnetic Cloud Related Geomagnetic Storms
We have analyzed magnetic cloud related geomagnetic storms detected during the period of solar cycle 23 and 24 with disturbances in solar wind plasma parameters. We have observed that all the MC related geomagnetic storm...
Proposed Marketing Strategy and CRM for a Parking Technology Company (Case Study: PT. Oranye)
This research examines issues faced by PT Oranye, a parking technology company in Indonesia, the study focusing on enhancing their marketing strategies and client relationship management (CRM) within the B2B landscape. T...
The Efforts of Arab and Muslim Scientists in Pharmacy, Practically and Theoretically - Treating Poisons as an Example
Pharmacy is considered a science and a profession in all human civilizations. Toxic substances are considered health problems that many people face and require prevention and treatment. Arabs and Muslims, in general, hav...
The Influence of Experience, Competence, Motivation, Professional Skepticism of Auditors on the Quality of BPKP Supervision (Study at BPKP North Sumatra Province)
The supervision quality produced by the Financial and Development Supervisory Agency in Indonesia still needs to be improved, as evidenced by the trend of corruption cases from 2019 to 2020. This research aims to test an...