Prospects for growth and issues in marketing of health insurance in India

Journal Title: Journal of Management Research and Analysis - Year 2018, Vol 5, Issue 3

Abstract

Health insurance market in India has become the fastest growing segment in non life insurance sector in India The health insurance business in India saw a 24 growth in FY 17 with a premium of INR 30765 Cr and a market share of 24 It has been the fastest growing market segment registering a CAGR of 23 for the past 10 years Health insurance industry is in a nascent stage with 25 of population under its coverage There exists a huge potential for growth and penetration of health insurance to a large population Going forward there are both opportunities and obstacles in marketing and distribution of health insurance products in India This paper attempts to uncover the prospects of successful marketing of such products from the standpoint of insurance marketers and look at issues of impeding the growth of health insurance market in India Keywords Challenges Drivers General insurance Health insurance Opportunities India

Authors and Affiliations

Manoj Pareek

Keywords

Related Articles

Consumer demographics and the attitude towards mutual fund

Indian mutual fund industry is in upward trend as the assets are increasing under management of various fund houses It is found that mutual investment is less risky than investments in stocks which are therefore a safer...

Is it time to promote employee green behaviour? The need and scope

Environmental degradation and depletion of natural resources has created havoc to the nature. Human beings exploited the environment for their personal motives. The destruction created to the environment is irrevocable....

Quality of work life: A study conducted among IT professionals in Taramani, Chennai

The success of an organization is highly dependent on happy and satisfied workforce Todays organizations need to be more flexible so that they get equipped to develop their workforce according to the changing industrial...

Diagnostic exploration about job satisfaction pertaining to the contractual faculty of engineering colleges and private university in developing country like India

In the present worldwide the structure of the education faces various difficulties because of the powerful idea of the environment One of the innumerable difficulties for enlightenment structure today is to fulfil its hi...

How safe is the information in this Digital era? –A critical review of the status quo

In the Digital World cyberattack has become a routine activity and prudence lies in how to manage this without losing focus on prime business activities On one side technologies and competition is atempting business to t...

Download PDF file
  • EP ID EP514263
  • DOI 10.18231/2394-2770.2018.0047
  • Views 104
  • Downloads 0

How To Cite

Manoj Pareek (2018). Prospects for growth and issues in marketing of health insurance in India. Journal of Management Research and Analysis, 5(3), 298-303. https://europub.co.uk/articles/-A-514263