Prospects for growth and issues in marketing of health insurance in India
Journal Title: Journal of Management Research and Analysis - Year 2018, Vol 5, Issue 3
Abstract
Health insurance market in India has become the fastest growing segment in non life insurance sector in India The health insurance business in India saw a 24 growth in FY 17 with a premium of INR 30765 Cr and a market share of 24 It has been the fastest growing market segment registering a CAGR of 23 for the past 10 years Health insurance industry is in a nascent stage with 25 of population under its coverage There exists a huge potential for growth and penetration of health insurance to a large population Going forward there are both opportunities and obstacles in marketing and distribution of health insurance products in India This paper attempts to uncover the prospects of successful marketing of such products from the standpoint of insurance marketers and look at issues of impeding the growth of health insurance market in India Keywords Challenges Drivers General insurance Health insurance Opportunities India
Authors and Affiliations
Manoj Pareek
Keywords
Related Articles
- EP ID EP514263
- DOI 10.18231/2394-2770.2018.0047
- Views 95
- Downloads 0
Bell curve appraisal: A critical view
Basically, the objective of the Bell Curve to institute a customary and established set of causal claims. The methodology of the bell curve is typical of much of current and modern-day social science and is therefore fun...
Diagnosis of entrepreneurial competency of selected retailers in Chennai
Retailing as an industry is undergoing phenomenon transformation in the wake of technological changes and Government policy initiatives Retailers in general and small retailers in particular has to possess entrepreneuria...
Buzz: Starts fades and revives
Buzz-marketing is a form of viral marketing technique where mainly word of mouth is used to spread the word about a particular campaign or product by increasing conversation about it within family and other known people...
Impulse buying – demographic aspect
The purpose of this study is to investigate the effect of demographic factors viz Age sex Income Education on Impulsive buyingWhen a customer shows the tendency to buy goods or services without planning in advance or wh...
Development induced displacement of Orissa: A profile of respondents from VEDANTA project of Kalahandi district
Woman has not even been referred to in any of the state policies. Only through the court can she file for claim in the monetary compensation received by her husband. She will not been titled to a separate package. A dese...