Prospects of TA in Sales Management
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2009, Vol 4, Issue 1
Abstract
Interaction is a word that is used frequently when we talk of relationships. Why do you interact? Probably to share your feelings and thoughts. Man is a social animal. There is a basic need of every person to communicate and interact with other people. This communication is carried out in any one of the three forms, i.e. verbally, non-verbally and through written communication. Each of these three forms of communication is instrumental in getting your message across to the other party. The importance of communication probably stems from the fact that the requirements of people differ and all people are different when it comes to their attitudes and behavior. Thus a salesperson has to master this art of communication – so as to understand people well while communicating with them, and produce the maximum number of successful call closes. Even in organizations the style of communication keeps on changing based on the size and culture of the organization. Inspite of all the variations that can happen in the workplace, the salesperson is expected to produce results consistently. Salespersons have certain key characteristics that distinguish him from people in other trades. Once these characteristics are inculcated in the salesperson, he can perform inspite of variations, and is highly adaptable in workplace and during interactions with customers. In this paper we will look at the crucial parameters that make the salesperson a success in organizational communication.
Authors and Affiliations
Dr. Pooja Sharma
Keywords
Related Articles
- EP ID EP251112
- DOI -
- Views 84
- Downloads 0
The History and Mystery of Worldwide Merger Waves (The stature in Context to Liberalisation)
It is well known fact that merger waves exist. These normally come in waves and are an enduring mystery. The search for a single explanation for their existence, growth and size continues. The history of US, UK and India...
A Study on Buying Intentions of Rural Families towards Durable Goods
The Indian rural market offers plethora of opportunities to durable product manufactures. This paper aims at an empirical research of rural customers in buying intentions of durable goods and particularly to determine th...
An Appraisal of On Line Customer Services (A Case Study of SBI)
The Bank’s efforts to improve efficiency and Customer service through use of technology are related in the rapid pace of its branch computerization. In order to provide better Customer service, business hours have been e...
Transforming Consumer Experience via Advertising (The Emerging Media for Cyber Era)
India is one of the few countries from the global south to emerge as a significant in the international media market. The field of Advertising is undergoing dramatic changes. The changes are coming from all sides-creativ...
India’s Foreign Trade in Post Reform Period (Trends in the Volume)
Globalisation has become a ubiquitous term in international economy over the past two decades. Economic liberalization, reforms, restructuring and globalisation have paved the way for a new wave in the Indian economy. In...