PSYCHOLINGUISTIC BASES OF MEDIA LITERACY: CONSIDERING THE ISSUE OF MEDIA TEXTS INTERPRETATION
Journal Title: Наука і освіта - Year 2017, Vol 0, Issue 7
Abstract
The paper deals with psycholinguistic peculiarities of media communication. Media texts are analyzed with regard to extra- and intertextual factors such as multiculturalism, linguistic imperalism, media formats rennovation, etc. The experiment was based on the headlines of posts taken from Facebook and Twitter and was aimed at determining the emotions which arise in respondents reading them. 20 university students aged from 17 till 20 were surveyed by means of a questionnaire which is focused on the determination of respondents’ psychology of emotions. The questionnaire consists of two units: with yes-no questions and with free-answers questions. The emotional scale was assessed by three values: negative, positive and neutral. According to the research outcomes, most of the respondents pay attention to the headline before reading the text of the post (95%) and assess its content according to the headline (90%) which shows headlines’ manipulation effect. 55% of the respondents manifested positive emotions together with their positive as- sessment of the media text. Similarly, they manifested negative emotions together with their negative assessment of the text which shows the extra linguistic effect on the content of a media text, particularly political, moral, ethical or social. 25% of the respondents were neutral to the headlines and did not want to read the texts which shows the high level of their impassive attitude to the information flow. It means that people’s emotions are affected by the headlines with positive or negative assessment. It has been found that psycholinguistic bases of media literacy are manifested in the understanding of the essence of a media text and its main assignment, in the analysis of conscious/subconscious impact on a respondent, in search for main methods and tactics with the help of which a recipient would not be a passive media consumer but a participant of active socio-political processes by means of mass media.
Authors and Affiliations
Dmytro Syzonov
Keywords
Related Articles
- EP ID EP568445
- DOI 10.24195/2414-4665-2017-7-13
- Views 133
- Downloads 0
PECULIARITIES OF UNIVERSITY LANGUAGE TRAINING OF MEDICAL STUDENTS (BASED ON JOHN DEWEY’S CONCEPTION OF EDUCATION)
The article examines the role of philological training as a precondition for future specialists’ professional training modernization in conformity with their worldview perception. John Dewey’s conception of education has...
SELF-CHANGE AS A RESOURCE OF PERSONALITY’S INNOVATIVENESS
In the modern world, a man’s innovativeness becomes a leading factor in the development of technologies in various spheres of life, which creates conditions for its mass implementation. Obviously, under such conditions,...
ACADEMIC MOTIVATION OF STUDENTS MAJORING IN “SPECIAL EDUCATION”
The article deals with the issue of academic motivation of students of higher educational institutions. The effectiveness of professional training of future special educators largely depends on their academic motivation...
PSYCHOLOGICAL PECULIARITIES OF COGNITIVE AND CONATIVE COMPONENT OF FIRST-YEAR STUDENTS’ MENTAL HEALTH
Intellectual activity of students is a complex process in terms of objectively existing contradictions, which create large emotional stress, adversely affecting their mental capacity. The article is aimed at experimental...
PSYCHOSOCIAL LIFE TRAJECTORIES OF ORPHANED INDIVIDUALS (RESURVEY)
The article is dedicated to the peculiarities of psychosocial trajectories of life of orphaned people or those who were deprived of parental care, in particular, the results of several experiments carried out at higher e...