Psychological Mapping of Medical Practitioner for Brand Association
Journal Title: European Journal of Economic and Business - Year 2016, Vol 1, Issue 1
Abstract
The pharmaceutical industry has been a growing market. Despite recessions in the economy this sector continues to grow both because of the intrinsic nature as well as government policies of liberalisation. As competition has already ushered in, companies need to understand the dynamics of the Indian market. This study is an endeavour to understand the marketing initiatives that would be more effective in increasing the prescribing of the concerned medicines. The traditional marketing interventions need to be revisited and modified for greater efficacy. The study has been done in Delhi/NCR and is an honest attempt to understand the promotional mix elements for pharmaceutical industry.
Authors and Affiliations
Reshma Nasreen
Keywords
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